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Company & Vision

Company & Vision Fabrica Co.,Ltd Leading Innovator in technology for the better life Specialized in R&D, quality improvement Vision Technology & Innovation bring better life Current Customer Problems Short life time filter  high filter changing rate Non-Sterilisable

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Company & Vision

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Presentation Transcript

  1. Company & Vision • Fabrica Co.,Ltd • Leading Innovator in technology for the better life • Specialized in R&D, quality improvement • Vision • Technology & Innovation bring better life

  2. Current Customer Problems • Short life time filter  high filter changing rate • Non-Sterilisable • Long production time These problem lead to “HIGH COST , LOW EFFICIENCY”

  3. How great would it be, if these problem could be solved? SILINIDE is your final answer

  4. Properties • high temperature strength. • superior thermal shock resistance • Chemical erosive resistance • excellent wear resistance      • good fracture toughness          • mechanical fatigue and creep resistance • good oxidation resistance

  5. Technology Silicon nitride nanofilter is produced by Electrospinning process.

  6. VS Human Hair

  7. SEGMENTATION : Industrial Demographics Strategic Marketing • Automobile Industry • Petrochemical Industry • Laboratory Equipment Manufacturer • Chemical Industry • Home Appliance Industry

  8. TARGET : Primary Target Strategic Marketing • Automobile Industry • Petrochemical Industry • Home Appliance Industry TARGET : Secondary Target • Chemical Industry • Laboratory Equipment Manufacturer

  9. Positioning : Strategic Marketing An erosive resistant industrial filter that helps you improve cost structure and productivity

  10. Tactical marketing • Product • Core benefits: Economy, Efficiency & Convenience • Product Form: Filter sheet, as a raw material for industrial customer • Augmented benefits: 5 times usage expectancy more than normal filter • Price • Value Pricing: 300% above normal filters

  11. Place : Tactical Marketing Direct Sales Engineer : Key account base Communication : • Advertising: Industry Newsletter , MTEC Magazine, Mechanical • Public Relation: Press Tour • Direct Marketing: Direct Sale Force • Event Marketing: User Seminar, Sponsorship

  12. Thank you, Q&A

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