170 likes | 613 Vues
Marketing Beth Manwaring, Marketing Specialist Rockwell Museum of Western Art TODAY The basics of marketing Target audience Key messages Promotions Call to Actions The Basics of Marketing When you think of Marketing, what is the first thing that comes to your mind?
E N D
Marketing Beth Manwaring, Marketing Specialist
TODAY • The basics of marketing • Target audience • Key messages • Promotions • Call to Actions
The Basics of Marketing • When you think of Marketing, what is the first thing that comes to your mind? • What makes you interested in a commercial, a TV ads, or a billboard sign? • Think of your favorite commercial on TV right now. What makes it so funny or interesting?
Marketing • What is Marketing? The act of selling a product
Let’s Get Started:Writing an Advertisement! • Product - A product is a good or service that a company makes available for purchase • Your product is _____________________. • Other examples of products?
Target Audiences • What is a Target Market? – The specific group of people that you want to sell to is called your target market. • Goal of advertising = to encourage people to buy a product
Define a Target Audience • Age • Gender • Occupation • Where group lives • Education level • Income level
Who is the target audience for this advertisement? • GLEE COMMERCIAL
Key Messages • A means of providing the most persuasive possible selling message to your target audience • Examples: “excellent printing” “beautiful artwork” “useful for organizing”
Understanding Your Customers • Promotion – an incentive would encourage your target audience to buy your product • Examples:
Promotions are Every Where! • http://www.mcdonalds.com • http://www.chuckecheese.com/ • http://www.pizzahut.com/Deals.aspx • http://www.disneystore.com/?referrer=google&CMP=KNC-DSPDBTGoogle&s_kwcid=TC|12111|disney||S|e|5625130032
Call to Action What do you want your target audience to do? Examples: Buy Now! Call 800#
Example • What is the call to action in this advertisement? • http://www.youtube.com/watch?v=zrNPEcG0-bI
Creating an advertisement • What is your product? A product is a good or service that a company makes available for purchase. 2. Who is your target audience? A target audience is the specific group to which advertising is directed Age: Gender: Other: 3. Key Message - Keeping your target audience in mind, what is the most important attribute of your product? 4. Promotion - What sort of incentive would encourage your target audience to try your product? Examples: Free admission. 50% off. Free gift with purchase 5. Call to action – What do you want your target audience to do? Examples:Visit a website. Call a phone number. Text a number.