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Analysis of MMS

The Mass Medical Society (MMS) aims to solidify its reputation as a thought leader in public health and patient care. By focusing on increasing membership and participation among healthcare providers and academic physicians, MMS seeks to improve its outreach and educational initiatives. Key strategies include enhancing website usability, tailoring content for specific physician demographics, and promoting advocacy efforts. Success will be measured through improved engagement, a more inviting front page, and proactive initiatives directed at medical students and the broader medical community.

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Analysis of MMS

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  1. Analysis of MMS Team 5

  2. Vision • Solidity and enhance mass medical society’s reputation as a thought leader on public health and patient care issues

  3. Mission • Solidify and enhance Mass Medical Society’s reputation as a thought leader on public health and patient care issues

  4. Values • Every physician counts, every patient matters

  5. MMS Goals • Increase membership of healthcare providers • Increase the participation of academic physicians

  6. SWOT Analysis

  7. Site is Too Cluttered. Where is the Focus?

  8. Decreasing the “friction” of signing up for the newsletter After Before Input Email Address

  9. New Goals • Increase membership and maintain membership • More tailored content for the physicians • Have more submissions from academic physicians • Increase Public education outreach • Increase visual appeal of the website • Improve the mobile viewing on cell-phones

  10. Proposed measures of Success • A better front page call to ACTION • Promote the advocacy that the organization does • A New York Times Model Application • Plan to attract 3/4th year medical students • Tailoring of the website – (physicians. members. Consumers.) • Submissions from academic physicians • Make a link for the MMS on the New England Journal website more prominent • Make it easier for visitors to sign up for the newsletter buy having a text box prominent on all of the pages.

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