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Ranking multiple times on the first pageof SERPs can be extremely authoritative and beneficial. Here is how to use articles and guest blogs to do that.
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How to Use Articles and Guest Blogging to Rank Multiple Times on SERPs • http:www.evomantra.com
Rank Multiple Times on SERPs • Many a time, you find that a single website has many pages or posts ranking on the same search engine result page (SERP). This happens frequently in an industry that is heavily reliant on professional knowledge. You can easily imagine how beneficial it is to rank more than once within the first 10 ranks on the front page of Google or other major search engines. Here are a few ways how you can use articles or blogs to do that.
Know Your Industry • The very first step that you must take when striving for excellence is thorough knowledge of your industry. Study your industry meticulously, the amount of domain knowledge and expertise that you need to share, the kind of audience you need to target. Is the audience experts themselves or are they entry level? How do your competitors behave? Do they also send out knowledge-based articles regularly? How active are they in their blog/guest blog section and social media sharing. Only when you have a clear picture of your industry can you prepare a foolproof roadmap of success.
Do a Lot of Keyword Research • I cannot stress enough how important it is to research your keywords properly. Unless you know what exactly you are targeting, and how much competition you will face along the way, how can you expect to get there? Keyword research also gives you an idea of the keywords that are popular amongst users and will help you drive more traffic to your website.
Select Contributors • Hand-pick your contributors once you have thoroughly researched your keywords. The contributors could be guest bloggers, or your own in house writers. Assign the domain and frequency of articles and blogs to each of them and post it according to a fixed schedule on your website.
Come Across as Thought Leaders of Your Industry • You need to come across as experts, innovators, and studied practitioners in your domain of expertise. Write articles that will cement your position like that. If you are in the SEO field, you need to come across as webmasters and SEO experts who can pull off anything ethically owing solely to the vast knowledge you have in your domain and the innovations you try every now and then.
Work on Quality, Relevant Links • Your link building should NEVER be spammy. You should always have your website links on other websites that are relevant to your industry. A backlink of an SEO service provider's website on a digital marketing social site or a news site is totally cool, but on a casino site is not.
Work on Content Marketing and Social Media Sharing • Social media has powers in it you probably are still not aware of. It goes a long way in establishing a business as a 'big brand' and the 'thought leader' of the community, and by long I mean really, really long. • Create a good content marketing strategy for your website article and blog posts and share them regularly on social media and networking websites to make the most out of it.
Work on Diversity • Last, but certainly not the least, ranking multiple times means you will never different pages that are all coherent with each other. A single webpage does not rank multiple times but mutiple webpages that are useful and revolve around the same idea do.
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