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Entertainment Marketing

Dive into the art of storytelling in television and film with this comprehensive guide. Learn how to choose your genre, outline gripping plots, and develop relatable characters that face real-world challenges. Explore the dynamics of conflict, whether it's man vs. man, self, society, or nature, and discover the unwritten rules that shape successful shows. From classic series like "The Simpsons" to modern dramas, learn what keeps audiences engaged and how to create season-long arcs that resonate with viewers. Perfect for aspiring writers and enthusiasts!

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Entertainment Marketing

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Presentation Transcript

  1. Entertainment Marketing

  2. TV & Movie Writing • Watch and Read • Pick a Genre • Outline Your Plot • Develop Your Characters • Write

  3. Attractive Fantasy • What keeps us watching • We would like to be in their situation • Happy Days one of the first • Saved by the Bell, OC, 90210, Housewives of Orange County

  4. Negative Fantasy • Dealing with a problem • Characters are dealing with problems like the ones we face, but worse • Lost, Sopranos, NCIS

  5. Hook • Gets you to watch • Simpsons, Cheers, Real World • Template • Unwritten rules of the show

  6. Core Cast • Main people in the show • The Simpsons • Bart • Homer • Marge • Lisa

  7. Central Conflict • Main issue in the story • Man v. Man • Spider-Man • Man v. Self • Million Dollar Baby (Hillary Swank wants to be a boxer) • Man v. Society • Hunger Games • Man v. Nature • 2012 • Hybrid Conflict (combination of 2 or more)

  8. Season Arc • Extended Storyline • Soap Operas and Dramas

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