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Building Marketing Skills in Sports & Entertainment with Mr. McCoy

Join Mr. McCoy's Fall 2012 class to explore marketing fundamentals in sports and entertainment. Students will learn to respect others, be punctual, and come prepared, as they uncover marketing concepts through notable case studies like Damon John and Sean Combs. Activities include collaborative and individual projects to introduce themselves, warm-ups, and discussions on branding strategies. Expect a professional atmosphere where hard work leads to success while having fun, with resources available via Engrade and Weebly.

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Building Marketing Skills in Sports & Entertainment with Mr. McCoy

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  1. Sports & Entertainment Marketing Mr. McCoy Fall 2012

  2. Expectations • Be the best student you can be! • Respect for everyone • Arrive on time • Be prepared • No food, drinks or gum • Seating chart • Communicate with teacher • Late work • Strive for success!

  3. Expectations • Visitors • No ear buds, music, or phones during instruction time • Music • Ear buds MUST be worn • No singing • Only with teacher permission • Phones • Only for instructional purposes • Do not text others in classes • Pet Peeves

  4. Beginning of Class • Quietly take seat • Begin warm-up • Turn in homework • Attendance • If you are late • If you are absent

  5. During Class • Work Hard = Play Hard • Business Professional • Thumbs Up!!

  6. End of Class • Close lids • Shutdown • Cool down activity • Clean work area • Have a great day!!

  7. Websites • Engrade • Weebly

  8. Binders • Five Sections • Warm-ups • Class Notes • Homework • Quizzes & Tests • Projects

  9. About Me

  10. Ice Breaker • Team activity • House of cards • Tower of power

  11. About You • Individual activity • Use your imagination to introduce yourself to Mr. McCoy and the class. • Be creative and make a poster, Glogster, website, etc. • Be prepared to share with the class

  12. Intro • Study of marketing as pertains to sports and entertainment • What is marketing? • Examples • Sports • Entertainment

  13. Branding

  14. Case Study Damon John • Founder of FUBU • Grew $40 to $350 million per year business • Global brand Interview http://www.youtube.com/watch?v=79a3nTDmeNo History http://www.youtube.com/watch?v=2PnsbT5fDxE

  15. Discussion Questions • How did Damon start FUBU? • What methods of marketing did he use? • What products did he sell? • Where did he “place” his product?

  16. Case Study Sean Combs • Brand Names • Puffy, Puff Daddy, Diddy, & P. Diddy • Bad Boy Entertainment

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