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The Community Sports Hub

The Community Sports Hub

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The Community Sports Hub

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  1. The Community Sports Hub

  2. Navigation slide Day 1 • Introductions • Your audit – summary • Community Sports Hub • Why Facebook • Creating your page • Video app(lication) • Photo app • Competitions app • Events app • Pages & Groups app • Sponsors app • Ipadio app Day 2 • Recap & questions, day 1 • Some other apps • Your specific issues • Structure of your activities • Structure of your FB pages • Promoting a (local )event • Running your Page • Content sources • Advertisingyour page • Communicating with your fans • Other easy steps • Measurement • Let’s put it all together • Supportin place • Questions?

  3. Intros - about Nemisys • Creative, brand, digital • 25 people • Sport = majority sector • Amateur, NGBs • Participation initiatives • Membership & CRM • Marketing services • Social media applications & workshops

  4. Nemisys in Sport

  5. Community Sports Hub partners

  6. What is the Community Sports Hub?

  7. Communications tool You -> community Community <-> community Community -> you

  8. Organisational tool Events Competitions Reporting This is what makes CSH uniquely effective

  9. Marketing platform Acquires contacts Delivers sponsor message Delivers quantifiable exposure to sponsors Additional expenditure possible

  10. Why digital? “Digital natives” is why! Don’t read newspapers No landline phone Television on their terms Trust peers more than experts Internet experience is social Content is going mobile Television is for video games Want to be heard and self-express Email is for parents On demand content Source: USC Annenberg School, Centre for Digital Future

  11. Why Facebook? Unique users (UK) – 22.81 Share of time on social media sites – 75.4% Time spent per user per month – 6 hours Visits per user per month – 18

  12. Why FB? Network effect In December, BUCS page had 5,000 fans But University Community Sports Hub Pages had 25,000 fans Giving BUCS a reach of 30,000 for its videos & photos, and ultimately its other campaigns

  13. A few more stats Sources: Facebook internal data Office of National Statistics Higher Education Statistics Agency Facebook has 300 million users worldwide 48% of these are under 25 4.9 million 17-22 year olds in the UK 2.3 million students in HE in the UK 1.9 million are at English HEIs Roughly 85% of this age are on facebook so: 4.1 million 17-22 year olds in the UK 2.0 million students in HE in the UK 1.6 million at English HEIs Facebook is part of the daily routine 25 minutes 2 visits a day 50% return daily

  14. Why FB? Advertising BUCS page Social advertising Acquisition of fans @£0.25 per fan Which would be halved by matched funding

  15. Advertising test, BUCS • Minimal promotion, viral spread • 1400 members • 1 day experiment – single advert on Facebook • $25 spend • 131,484 page impressions • 91 visitors • 61 new fans • @ £0.25 per fan • But more on advertising later ...

  16. Why FB? Utility apps • Facebook delivers community and interactivity • But you can get so much more with your own applications • Specific to your purpose and objectives

  17. Why a Page not a Group?

  18. Why a Page not a Group?

  19. Why FB? Safety Child Protection in Sport Unit NSPCC / Sport England initiative Provides guidance and publications www.thecpsu.org.uk Standards for Safeguarding and Protecting Children in Sport

  20. Creating your page

  21. Creating your page http://www.bucs.org.uk/sportshubworkshop http://www.facebook.com/business/dashboard/ http://www.youtube.com/watch?v=xYLApdBi2c4

  22. Creating your page – tips • Type of page • Products/brands -> sports • Name • Be literal & remember SEO • Profile photo size/margins • 300 x 300, 30 px margin

  23. Community Sports Hub video app • Imports feed from YouTube • Longer videos • Higher quality • Pushes your videos down to your network • Enhanced content to your sport • Increased interaction around your content

  24. Video app demo http://www.facebook.com/bucs

  25. YouTube account www.youtube.com The YouTube feed only contains the latest 20 videos for each user So once you have reached 20 videos in your account, you will need to create another account Apply for a Partner Account if you don’t already have 1 http://www.youtube.com/partners

  26. Tagging Sport name (don’t forget Americanisms?) Event name Location (University /stadium/city/town/country) Year Players/teams involved (players only tangible benefit for high profile players) Game highlights (for high profile games) Example from Magic Weekend Rugby league, magic weekend 2010, engage super league magic weekend, magic weekend Murrayfield, rugby league Edinburgh, Bradford Bulls,Crusaders, Leeds Rhinos, Salford City Reds, Hull FC, Castleford Tigers etc, player 1 try, player 2 try etc

  27. Installing the app http://apps.facebook.com/sp_videos/ And let’s have a look at recommended videos cascading down through your pages

  28. General advice Agree a corporate account and all share it to upload videos Work in best size for each system if you have the capacity Remember that each video platform itself will bring you an audience as well as the SSNP So don’t cut corners when titling, tagging, describing and categorising uploads And change the file names to reflect keywords

  29. Potential uses Games & races Top player interviews Top coach interviews During international championships Community festivals

  30. Specific uses But really, let’s look at your specific objectives -> discussion You have hi-def cameras Plans for using them?

  31. How to use • YouTube account • Shoot video for new apps • Importing YouTube video feed • Selecting videos for your page

  32. Community Sports Hub photo app • Allows you to import photos direct from Flickr • And users to like/comment on the photos • Pushes your photos down to your network • Enhanced content to your sport • Increased interaction around your content

  33. Why Flickr? • Better organisation than Facebook native • Organise in to sets • Exposes you to Flickr audience too • Makes it easy to take photos from others

  34. Photo app demo • Quick tour • BUCS photos – www.facebook.com/bucs • Show cascading down • http://apps.facebook.com/sp_photos/

  35. How to use • Flickr Pro Account • Video – importing for new apps • Importing Flickr feeds • Selecting photos for your page • Sets & catalogues

  36. Flickr account • Use a Pro account • Create a new set of photos for each event • But each photo can belong to more than 1 set, so create: • A set for each sport • A set of highlights for each year (for alumni) • A set for each hall/department/club etc

  37. Potential uses • Many as for video • Games & races • Top player interviews • Top coach interviews • During international championships • But really, let’s look at your specific objectives • -> discussion

  38. Competitions app Installation & demo

  39. Competitions app Play time: Set up 1 competition Invite trainees & issue challenges

  40. Events app

  41. Events app benefits Promote events Manage registrations Manage communications Interaction before event -> buzz Interaction after event -> conversion

  42. When you add an event ... Add some photos so that people can comment on them -> viral Add a video so that people can comment on it -> viral Add a link if there’s 1 relevant (set up a short URL for high profile events) Confirm your attendance (I know it seems lame – but trust me it helps!) -> viral Write on your own wall -> vir... You get the picture! Share to your profile THEN start promoting as you would normally

  43. Fan pages app

  44. Fan pages app Groups your network together Increases likelihood of all pages succeeding Find likely Pages, Rugby League

  45. Groups app

  46. Groups app Brings any existing Groups in your network together Means you can manage “legacy” Groups and unofficial Groups in to your network Find likely Rugby League Groups Strategy for dealing with them

  47. Sponsors app

  48. Sponsors in action

  49. Ipadio app • Any phone, live to your web site/intranet/Facebook Page • www.ipadio.com/live

  50. Potential uses • Resultshttp://www.englishgolfunion.org/showpage.asp?code=000100020001000300090009 • Player/coach interviewshttp://www.ipadio.com/phlogs/BritishHandball/2010/06/27/GB-Handball-Performance-Director-Lorraine-Brown • Event build up & buzzhttp://www.britishhorseracing.com/bhaxtra/ • News broadcasts