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Presents

Presents. THE PRINCE AND UNCROWNED KING OF BOLLYWOOD SINGING. PADMASHRI. 18 TH. OCTOBER 2014. “AYE MERE HUMSAFAR”. LIVE IN CONCERT. @ POLICE STADIUM, AHMEDABAD. 7:00 PM ONWARDS. CONTENT. About The Artist Details Of The Event Marketing And Publicity Plan Sponsorship Grids.

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Presents

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  1. Presents THE PRINCE AND UNCROWNED KING OF BOLLYWOOD SINGING PADMASHRI 18TH OCTOBER 2014 “AYE MERE HUMSAFAR” LIVE IN CONCERT @ POLICE STADIUM, AHMEDABAD 7:00 PM ONWARDS

  2. CONTENT • About The Artist • Details Of The Event • Marketing And Publicity Plan • Sponsorship Grids

  3. About theArtist • From evergreen romanticsong-Pehlanasha to melodious songsofDilto • pagalheto Radha ofstudent of theyearsingerPadmashriUDITNARAYAN • has touchedmany hearts, stimulatedmany minds, changedmanylives, • Inspired many souls, allthroughthe rawpowerofhis voice. • Versatilityincarnate, hismanyavatars-passionate,melancholy, romantic, • crazy-are allofa standard that hardly anycan hopeto achieve. The • comfortingconstancyofrockmay behis defaultgenre,yethemanagesto • bringto everysonga touchofsomething different-a glimpseofthe • sublime. • The mellifluousvoice of PadmashriUDITNARAYANcastsaspellon • listeners,emittingthefragranceofromance forsome orsinkingothers in • the depthsofmelancholy.different- a glimpse ofthe sublime. The candid • singer has carved aniche onhisownintheBollywoodindustry and • continuesto rule over the heart andminds ofmillionsofmusiclovers • acrossthe globe.

  4. Theversatilesingerhasproducedmanyunforgettable • andeverlastingsongs.The effervescent‘jadu terinazar’ • from Darr,romantic numberslike ‘falak tak’fromTashan, • ‘eymerehumsafar’from Qayamatseqayamattak, ‘pyar • kar’from Dil to pagalhe,‘ho gyahe tujkotopyar’from • DDLJ,melancholic‘Tujeyad nameriai’ oneofhisearly • hits from Hum Kuchkuch hotahe,or dancenumberssuch • as, ‘psycho re’,‘Radha’,‘Deewangideewangi’and‘Gun • gungunare’are justa fewof theexamplesone could • quote. • UditNarayanstrikesthechordswithsuchan easethat it • leavesmany spellbound.Thespine-ticklingsingerisa • great entertaineraswell asa performer. Helovesto sing • liveas muchas playback singing.

  5. Details of Event • “AYE MERE HUMSAFAR” Live concert. • Venue: GMDC Ground, Ahmedabad, Gujarat • Date: 11th October, 2014 before Diwali • Timing: 7pm onwards • Performing Artists: Comedian Parag Kansara (Great Indian Laughter Challenge Fame) & Padmashri Udit Narayan with Mrs. Deepa Narayan with Backup singers • Target Audience: 8000+ with Target Age group of 30+

  6. MarketingandPublicity • Print Ads in the following newspapers : • Times Of India ( Ahmedabad City) • NavGujarat Samay • Divya Bhaskar • Other promotional activities ( Starting from 20th September 2014 onwards ) : • Roadshow for 12 days ( Exclusively for Presenting Partner ) • Roadshow for 10 days ( for all sponsors ) • Mall activation @ Alpha One Mall – Vastrapur ( 4th & 5th October 2014 with all sponsor branding ) • Hoardings @ Ashram Road, C.G. Road, Commerce College, Shivranjini, Drive-In, Chandkheda and RTO Circle for 15 days prior to show date and during mid Navratri. • Radio promotion with Radio Mirchi 98.3 FM. Radio byte will include event details as well as sponsors name. • Bulk Short Messaging Service(SMS) preferably to target audience • Promotional standee and Posters at ticketing outlets.

  7. SponsorshipGrid NameofthePresentingPartner P R E S E N TS “Aye Mere Humsafar” PadamshriUditNarayan Live in Concert in associationwith NameoftheAssociatePartner Co-sponsoredby NameoftheCo-sponsor

  8. PRESENTINGPARTNER (Rs.8Lacs) PresentingPartnerstatus inall Communications THEPRESENTING PARTNER WILLBE RECOGNIZEDASA PRIMARY PARTNER OF THE Udit Narayan CONCERTAND WILLRECEIVE PRIORITYLOGO PLACEMENTIN ALL ADVERTISING INVOLVEDWITH THEEVENT. • PrintAdvertisements • Outdoorhoardings • ViralMarketing • Allongroundactivities • Tickets • Ticket buyer database sharing • Canteractivity(exclusivelyforthe Presentingpartner • SpecialSocialMediaPageforthe eventwillbemadeonFacebook,Twitter, GooglePlus&YouTubetalking aboutthePresentingPartner’sassociationwith theeventandtheir videoads (if any)willbeposted. • Liveannouncementsatthevenue. • Radiochannelsmentions aboutthePresentingpartner20daysprior to the event.(Promotionsstartingapprox.20daysprior totheevent) • YourBrandwillbe carried asXYZpresents“Udit NarayanLiveinConcert”. • Anexclusivestallarea willbeprovided tothepresentingpartner. • 80 Premium Invites(ZoneA) • In-venuebrandingat strategicplaces. • YourBrandLogowillbecarried inallthepromotionalmaterialslikeNewspapers,Posters,Tickets, Leaflets,Banners,Hoardings,etc. • Leafletof the presentingpartnerwillbedistributedalongwith the ticket(ifany). • YourCommercial ads(ifany)willberunongiantvideoscreenatthevenue alongwith regularendorsement onstageaboutyourCompany/Product. THEPRESENTING PARTNER’S NAME AND LOGOWILL BE ACKNOWLEDGED INALLOF THE EVENTS PROMOTIONS, INCLUDINGPRINT ADVERTISING, COLLATERAL MATERIALS, MEDIARELATIONS AND PROMINENT EVENTEXPOSURE.

  9. ASSOCIATEPARTNER(Rs. 5Lacs) Associate PartnerstatusinallCommunications THEASSOCIATE PARTNER ACHIEVES EXCELLENT VISIBILITY DURINGTHE EVENT. • PrintAdvertisements • Outdoorhoardings • ViralMarketing • Allon-groundactivities • Tickets • SpecialSocialMedia Pagefor the eventwillbe made on Facebook, Twitter,GooglePlus&YouTubeandspecialmentionwillbemadeabout theassociatepartner. • Liveannouncementsatthevenue. • Anexclusivestallarea willbeprovided totheassociatepartner. • 40 Premium Invites(ZoneA) • YourBrandwillbecarried“UditNarayanLiveinConcert”inassociationwithXYZ. • In-venuebrandingat strategicplaces. • YourBrandLogowillbecarried inallthepromotionalmaterialslikeNewspapers,Posters,Tickets, Leaflets,Banners,Hoardings,etc. • YourCommercial ads(ifany)willberunongiantvideoscreenatthe venuealongwith regularendorsementon stageaboutyourCompany/ Product. INCLUSIONOF YOUR COMPANY LOGOON MOST PROMOTIONAL MATERIALS WILLENSURE THAT ASSOCIATE PARTNERS GET PROMINENT EXPOSURE

  10. PrintAdvertisements • Outdoorhoardings • ViralMarketing • Allongroundactivities • Tickets CO-PARTNER(Rs.3Lacs) Co PartnerstatusinallCommunications • SpecialSocialMediaPage for theevent willbemadeonFacebook,Twitter,Google Plus&YouTube andspecialmention willbemade aboutthe co-partner. • Liveannouncements at thevenue. • In-venuebrandingatstrategicplaces. • 20 PremiumInvites(ZoneA) • Your Brand Logo will be carried in all the promotional materials like Newspapers, Posters, Tickets, Leaflets, Banners, Hoardings, etc. • Your Brand willbecarried“Udit NarayanLive inConcert”co-partneredwithXYZ. • Promotional placement at the venue.

  11. Sponsorship Contract • The following points mentioned below are to be considered as the AGREEMENT OF SPONSORSHIP between FUTURE BUDDHA HUB & (Sponsor Company). • The (Sponsor Company) is hereby from now onwards is given the title of XYZ SPONSOR. • The decided sponsorship amount, whatsoever, has to be deposited in the bank account by cheques by the name of FUTURE BUDDHA HUB. No cash payment will be accepted and the payment receipt will be given to the sponsor. • The Celebrity coming to Ahmedabad for the Concert is the sole property of FUTURE BUDDHA HUB, Ahmedabad and the sponsor can’t claim any right on the celebrity for their product promotion and similar activities. If any such thing happens, the sponsor is entitled to pay brand endorsement charges applicable to the celebrity. • The sponsors will be given the following facilities at/during the promotional activities and as well as at/during the concert. • (FACILITIES as per the presentation & agreed upon) • The(Sponsor Company) will be given ­­­­­­­____ free VIP Passes for the concert. • Onsite promotional setup (if any), has to be fabricated by the sponsor themselves and FUTURE BUDDHA HUB holds no right/responsibility of the setup regarding its management and other associated functioning. If the setup has to be fabricated by FUTURE BUDDHA HUB, extra charges, as applicable, will be levied. • In case of natural calamity like heavy rains, earth quake, floods etc. the show will be postponed to next day or some suitable day and the sponsorship amount can’t be claimed back by the sponsor as it will be reused during postponed event. • ALL THE LEGAL FORMALITIES LIKE CONTRACT MAKING AS WELL AS OTHER REQUIREMENTS WILL BE TAKEN BY “FUTURE BUDDHA HUB” AND A COPY OF THE SAME WILL BE SHARED WITH THE SPONSOR.

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