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Bridge Marketing

2. Cause Marketing Is Here to Stay Source: Cause Marketing Forum national survey. The future is promising for cause marketing. Those already engaged plan continued commitment.41% report that all of their programs are multi-year. 95% say that some are planned for a 5-year life span.. 3. Return o

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Bridge Marketing

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    1. 1 Bridge Marketing Connecting Companies and Causes through Social Marketing Campaigns for Television Stations

    2. 2 Cause Marketing Is Here to Stay Source: Cause Marketing Forum national survey The future is promising for cause marketing. Those already engaged plan continued commitment. 41% report that all of their programs are multi-year. 95% say that some are planned for a 5-year life span.

    3. 3 Return on Investment Matters When it comes to ROI, cause marketing works! Cause Marketing programs can -- and should -- deliver against bottom-line objectives and provide social benefit. Cause marketing will account for almost 1 billion dollars in corporate spending in 2004.

    4. 4 Return on Investment Matters Growth will continue to accelerate, according to a study by the Cause Marketing Forum. Designating dollars for non-profit organizations builds awareness of social issues and develops loyalty. People shop today with a cause in mind.

    5. 5 Why Television for Cause Marketing? Cause marketing is not philanthropy; it is expected to make a return on investment. Television can motivate behavior and drive action better than any other media. Delivering the ROI on the cause marketing investment.

    6. 6 Selling Cause Marketing Retailers are emphasizing, customized, local campaigns to meet their needs. They’re making these decisions in advance, separate from advertising. They’re willing to make multi-year investments. They need television’s local viewers for the success of their initiatives.

    7. 7 Benefits to the Station Selling beyond ratings 100% new-to-television direct dollars Client loyalty. These clients are station partners Campaigns -- rather than agencies -- drive inventory rates Cash flow. Most campaigns are paid in advance or net 30 days. Positions your station as the television leader in its community. Sustainability. Stations create their own campaigns.

    8. 8 What is Bridge Marketing? Bridge Marketing is based in Portland, Oregon Bridge Marketing specializes in Connecting Companies and Causes developing Non Traditional Revenue by addressing the needs of the community.

    9. 9 Who is Melanie Fernandez, The Founder of Bridge Marketing? She is not your typical “traveling gypsy one hit wonder” sales consultant. (Please don’t call her a consultant!) Melanie was a senior television AE for 15 years in Portland She was the top earning AE in the City for the last 7 years at the NBC station! Melanie billed over one million dollars in new, direct, business through Cause Marketing

    10. 10 Why is Bridge Marketing Different? ? Because the Founder, Melanie Fernandez, knows what it’s like to have great training that can be put into practical use daily in a Television station. ? Because she knows what it’s like to have your time wasted by the “traveling gypsy” trainers. ? Her approach comes from experience with a determination to be different.

    11. 11 HOW TO Connecting Companies & Causes Each AE & manager will receive a “how-to” packet. Marketing strategy for non-profits The Bridge Marketing System. Create individual campaigns Build a compelling proposal Scripts for sales calls Sales calls with Melanie Fernandez Turn-key campaigns and templates

    12. 12 Connecting Companies & Causes Melanie is available for emails and phone calls from sales staff, coaching them in every aspect of Cause Marketing Selling New ideas will develop as we identify additional opportunities for cause marketing.

    13. 13 Bridge Marketing Works! It’s Simple! It can be duplicated easily! It’s Star Proof! All skill levels can be successful with the Bridge Marketing System

    14. 14 “Melanie jump started our brains, now Connecting Companies and Causes is part of our culture. WXIX will generate Half a Million in new business with Bridge Marketing. We are continuing our relationship for at least two more years!” Ron Stricker, LSM WXIX Cincinnati, Ohio

    15. 15 Just ask the Bridge Marketing Clients! “The best part about working with Bridge Marketing is that your entire staff can get involved on day one. Her approach eliminates the confusion for newer AE’s and the resistance from Senior AE’s typical to other sales programs. My whole staff gets energized when Melanie comes to town.” John Farmer, LSM WACH-TV Columbia, SC

    16. 16 “I worked in the sales department with Melanie in Portland, Oregon. She generated more new to television direct business through Social Marketing than the entire sales staff combined. We are lucky to have her on our team!” Ray Mirabella, GSM WXIX Cincinnati, Ohio

    17. 17 “We have been working with Bridge Marketing for five years, and our new to television direct business through Social Marketing just keeps growing.” Rosalie Drake, KASA Albuquerque, NM

    18. 18 “We value our relationship with Bridge Marketing and have experienced great success in developing campaigns with organizations we would never have thought of on our own. 2006 is our second year with Bridge Marketing and we plan on continuing for 2007” Stephen Hayes, GSM WTVR Richmond, VA

    19. 19 “I consider Melanie part of our team and our family at WACH TV. She has taken our sales staff to a whole new level of professionalism and abilities. I look forward to working with her for many years.” Scott McBride, GM WACH Columbia, SC

    20. 20 “I just renewed our contract with Bridge Marketing through 2008. We cannot afford to be without Melanie as part of our team.” John Long, GM WXIX Cincinnati, Ohio

    21. 21 “Because of our relationship with Bridge Marketing, our station is now known as the Go To Station for Social Marketing in our market. This has given us a definite advantage over the competition.” Bruce Bryan, GSM WNWO Toledo, Ohio

    22. 22 The Opportunity To develop new to television business that is loyal and not dependent on market conditions or ratings Take your sales staff to a higher level Develop relationships with the presidents and CEOS of companies Increase revenue that is only limited by the imagination

    23. 23 When you hire Bridge Marketing You work with, Melanie Fernandez, the original founder and creator of Connecting Companies and Causes In order to ensure that each station will receive individual attention and the best possible results, Ms. Fernandez can accept no more than 6 stations per year.

    24. 24 Contact Bridge Marketing for 2007 Melanie Fernandez Office: 503-590-4588 Email: melanie@bridgemarketing.tv

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