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What Have You Learned??

What Have You Learned??. 4-week Business English Marketing Concepts. Philip Kotler : What do these letters stand for? CCDVTP Create, _________, ________ _______ to a __________ at a profit. Philip Kotler What did he say companies must capture? Hint: each ends with “share” 1. 2.

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What Have You Learned??

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  1. What Have You Learned?? 4-week Business English Marketing Concepts

  2. Philip Kotler: What do these letters stand for? CCDVTP Create, _________, ________ _______ to a __________ at a profit. Philip Kotler What did he say companies must capture? Hint: each ends with “share” 1. 2. 3.

  3. Mastercard—what marketing concept is represented by the priceless campaign? Old Spice—what marketing concept(s) is represented?

  4. What problem did the Kogi truck solve for the chef/entrepreneur? What does the company do that is represented by this image?

  5. How did some companies take advantage of airport security? How is the word iconic associated with the most recent iPAD ad?

  6. Use the word cultural norm What was P&G’s mistake with pampers in China? What did P&G do to try to resolve that problem?

  7. What do Walmart and Michelle Obama have to do with each other? Why did we read about Conversation Hearts?

  8. Describe the positioning of the Mac vs. PC ads. Describe the positioning of the Laptop Hunters-$1000 ad?

  9. Name an ad that represents tailoring marketing to the customer. Name an ad or video that represents product placement.

  10. What ad/company talked about “getting down to business”? Hint: reposition/reinvention What ad used classical music? Why did it use classical music?

  11. What is Old Navy’s target market? Who is in this image?

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