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Boosting Gunmaster Inc.'s Online Visibility Through Effective SEO Strategies

Gunmaster Inc., a full-service shooting and hunting supply dealer, currently ranks poorly in search engine results, affecting website traffic and sales. Given that over 90% of customers rely on search engines for research, it's crucial to enhance the company's online presence. This presentation explores the importance of search engine optimization (SEO), even with limited resources. We provide strategies such as effective meta tags, customer reviews, and descriptive keyword phrases to improve visibility and attract potential customers.

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Boosting Gunmaster Inc.'s Online Visibility Through Effective SEO Strategies

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Presentation Transcript

  1. Gunmaster Inc. Search Engine Optimization Presented by Group 2: Allison, Ashley, Blanca, David and Racheal April 2013 1

  2. Gunmaster Inc. is a full-service shooting and hunting supply dealer 2

  3. Gunmaster’s ranking is nonexistent or not within 10pages of search engine results 3

  4. Search engine rankings can increase website traffic and company sales Study from Cornell University 4

  5. Gunmaster has limited resources to implement a large project 5

  6. Should online presence be the focal point when there are no online sales? ABSOLUTELY! Over 90% of people use search engines as their primary research engine to find companies, products, and services. Search engines lead customers to physical store since certain services can not be performed online. 6

  7. The objective is to use technology effectively to boost reputation, consumer base, and sales within the limited resources available 7

  8. Meta Keyword Tags Meta tags provide direct and immediate results when used correctly and in large numbers 1: Use a word phrase “Shotgun” Step 2: Add 2-3 word phrases “Pump-action Shotgun” Step 3: Use more descriptive phrases “Remington 870 pump-action 12-gauge shotgun Plano TX” 8

  9. Customers are dependent on reviews from trusted business review profiles 9

  10. Business Review and Meta Tag updates have triggered positive results 10

  11. Recommendations on how to achieve successful search engine optimization 11

  12. Q&A Thank you! 12

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