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Report to the Board

Marc Curtis, Chairman. Report to the Board. United Soybean Board (USB) December 6, 2011 St. Louis. Chairman’s Report . USB Annual Meeting Welcome USB farmer-directors QSSBs farmer-directors staff Representatives of Soy Value Chain Former USB farmer-directors Guests.

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Report to the Board

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  1. Marc Curtis, Chairman Report to the Board United Soybean Board (USB) December 6, 2011 St. Louis

  2. Chairman’s Report USB Annual Meeting • Welcome • USB farmer-directors • QSSBs • farmer-directors • staff • Representatives of Soy Value Chain • Former USB farmer-directors • Guests

  3. Chairman’s Report USB 20th Anniversary Recognition

  4. Chairman’s Report 2011 Activities/Accomplishments • Priority Issues: February 2011 • Animal agriculture • Transportation infrastructure • Long-Range Strategic Plan: June 2011 • Improve U.S. soybean meal • Improve U.S. soybean oil • Freedom to operate • Customer focus

  5. Chairman’s Report Most important to your long-term bottom line? Source: USB Winter 2011 Soybean Producer Attitudes Survey

  6. Chairman’s Report Soybean Checkoff • Know customers • Beyond elevator, processor • Understand customer needs • Address customer needs

  7. Chairman’s Report USB in Action • National Association of Farm Broadcasting Convention • Nov. 9-10, Kansas City • 45+ interviews • 600+ag industry participants • Special USB recognition

  8. Chairman’s Report Next Generation U.S. Soybean

  9. Chairman’s Report Curtis Goal #1 • American Soybean Association • Strengthen relationship • Memorandum of Understanding • Code of Conduct

  10. Chairman’s Report Curtis Goal #2 • Progress on New Model • Checkoff-funded international marketing • USSEC evolution • Implementation of Impact Project • Develop markets with greatest potential

  11. Chairman’s Report Curtis Goal #3 • Prepare USB for Next 20 Years • Organizational Assessment

  12. Chairman’s Report Questions? Thank you!

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