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Effective Mass Email Strategies: Best Practices and Optimization Techniques

Join us for the next Mass Email User Group meeting on August 15, where we will explore best practices and optimization techniques for mass email communications. We'll cover essential topics such as privacy policy reviews, the importance of pre-approval from UMF or MMF for solicitations, and how to improve your email deliverability using Lyris' spam analysis checker. Enhance your skills with our brown bag lunches, and be sure to bring your questions for discussion. Stay informed on future topics and connect with colleagues dedicated to effective communication strategies.

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Effective Mass Email Strategies: Best Practices and Optimization Techniques

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Presentation Transcript

  1. Mass E-mail User GroupJuly 18, 2008

  2. Today’s Agenda I • Quickly • Privacy policy • Central e-mail opt-out system • Solicitations & surveys • Large numbers • Jennifer Herold/CCE Marketing

  3. Today’s Agenda II • Brown bag lunches • Lyris’ spam analysis checker • Words and punctuation to avoid • Process documentation • Safe senders/junk mail/address books • UMConnect support • Future topics & presenters • Lyris questions/demos?

  4. Quickly I • Privacy statement review • Continuing to meet on central e-mail opt-out • Solicitations • All must be pre-approved by the University of Minnesota Foundation (UMF) or the Minnesota Medical Foundation (MMF)

  5. Quickly II • Surveys • If to alums or donors, UMF or MMF must approve • If you think your audience is mostly alums or donors, UMF/MMF, they might already have answers to your questions • Lyris survey tool issues • Get experienced help in constructing any survey

  6. Quickly III • Huge numbers • 12.5M messages since 8/24/2007 • 3,510 total mailings • 328 days considered • 38K messages/day (not business days)

  7. Jennifer Herold/CCE • One of, if not the, largest marketing operation using mass e-mail at the U

  8. Brown bag lunches • Beginning in August • UR will come to a college or unit and present to communicators and tech staff on mass e-mail at the U • Do’s, don’ts, best practices • Drop us a line

  9. Lyris’ spam analysis checker • It’s an old version of SpamAssassin • It’s not perfect but, it will catch really egregious problems, and some more minor ones that add up • Run the check when testing a mailing • It’s not a substitute for good, considered e-mail writing, only a check • Quick demo

  10. Words and punctuation to avoid • Came up a bit in how to write effective subject lines • Spam filters are picky • A single word might not set anything off, but a phrase, combination of ‘bad’ words, or excessive repetition might • “Free, exclusive, discount means savings!!!” • Who is editing your e-mail?

  11. Process documentation • Brief as an example • See the eComm site for more (coming soon) • If you can’t define a process for your e-mail, the risk of error increases • Write up a process and stick to the steps • “It needs to go out NOW” mailings need a process, too

  12. Safe senders • Web pages slated to appear with instructions for various clients • Instructions geared to adding umn.edu to safe senders/address book/junk mail filter, not specific addresses • Standard language will be provided and included in the e-mail templates, in the footer • http://www.e-consultancy.com/account/safesender.asp

  13. UMConnect support • We’d like to record meetings • Audio should be done in UMConnect instead of phone • If anyone can help in supporting UMConnect during a meeting, let us know

  14. Future topics • UMF presenting at the next meeting • Other groups willing to share? • Forward to a friend • Mass e-mail in communications plans • Mass e-mail in job descriptions • Best practices

  15. Discussion and Q&A • General mass e-mail • Lyris-specific

  16. Next meeting Friday, August 15 2:00-3:30 p.m. Still in 238A? Bring a friend,enjoya treat

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