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Creative Advertising Campaign for Sample Sale 2011: Are You Ready?

The "Are You Ready?" advertising campaign for the 2011 Sample Sale won accolades for its innovative approach. Key elements included eye-catching paper mache installations, a memorable YouTube commercial, live mannequins, and engaging stealth dealers. Picketing groups on campus promoted the theme "Peace, Love, Sample Sale," creating buzz and awareness. This multifaceted strategy effectively raised $10,000 in funds, with last year's profits nearing $4,000. Check out our promotional video to see our creative vision come to life!

jakeem-wolfe
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Creative Advertising Campaign for Sample Sale 2011: Are You Ready?

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  1. Are You Ready? Sample Sale 2011 Advertising Campaign Winner

  2. Sample Sale Advertising Campaign Business Card Front Elements: • Paper Mache Installations • Youtube Commercial • Picketing • Live Mannequins • Stealth Dealers • Business Cards Business Card Back

  3. Construction of Paper Mache

  4. Painting

  5. On Display in Chilton Hall Lamp Shoe

  6. Shades

  7. On Display at the Union

  8. Live Mannequin T-Shirts

  9. Youtube Commercial http://www.youtube.com/watch?v=L5toHgkOJeg ARE YOU READY?

  10. Picketing & Stealth Dealers Stealth Dealers: Along side the Live Mannequins we also had “Stealth Dealers,” who were wearing trench coats, big shades and passing out our business cards in a shady manner. Picketing: We also had 2 groups of picketers marching campus carrying signs that said, “Are You Ready?” and “Peace , Love, Sample Sale.”

  11. Contest Video: So You Think You Can Promote? http://www.youtube.com/watch?v=LAieIEJ5H20&feature=share Our original sketch from our competition video

  12. Funds Raised: $10,000! Last Year’s Profits Totaled Close to $4,000

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