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Enhancing Revenue for Marina Pizza Parlor: Strategic Website Improvements

Marina Pizza Parlor is a family-owned pizza restaurant located in the San Leandro/San Lorenzo area, known for its generous portions and good online reviews. To boost overall revenue, we evaluated their website and identified key areas for improvement. Our analysis revealed strengths like online delivery and strong customer loyalty, while weaknesses include an overwhelming menu and a lack of appealing visuals. By creating a mobile-friendly site and increasing social media outreach, we can better engage customers and enhance overall revenue.

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Enhancing Revenue for Marina Pizza Parlor: Strategic Website Improvements

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  1. Marina Pizza Parlor Geneva Dunaway AmanyJama Justice Pangelinan

  2. Purpose • Select a local business • Evaluate and observe the business’ website • Come up with a plan to improve overall revenue through website • Help business reach out to potential customers

  3. Introduction • Description of business • Family owned business • Pizza Restaurant • Overview of business website • Structure • Capabilities

  4. TargetMarket • Demographics • 35, 2-4 children, middle class, • Geographics • San Leandro/ San Lorenzo area • Psychographics • Hardworking, always at work • Buying Patterns • Four times a month, loyal to brand

  5. Research Methods • Primary Resources • Interview • Survey • Observation • Secondary Resources • View competition through yelp

  6. Findings and Conclusions:Strengths Primary Research Secondary Research • All the information needed is available • Online delivering option • Coupons available online • Good reviews on yelp • Known for their big portions • Busy on holidays and rainy days

  7. Findings and Conclusions:Weakness Primary Secondary • Menu has too many words, very overwhelming • Doesn’t contain many pictures • Colors aren't appealing • Website isn’t checked out as often by customers

  8. Findings and Conclusions:Opportunities Primary Secondary • Create more revenue by advertising via social networks • Create mobile site so that customers will be able to view website with ease • Create mobile website • Create revenue from improved website and advertising, coupons

  9. Findings and Conclusions:Threats Primary Secondary • Other well known pizza companies • Cheaper pizzas • More locations of competitions • Other businesses has more advertising and publicity • The quality of the competitors websites

  10. CompetitiveAdvantage Marina Pizza Parlor Domino’s Porky’s Pizza Palace Factors Price 1 small pizza $10.95 $5.99 $10.99 Quality of Product/Service Very good Good Great In a hidden part of the city 2 stores on main streets In a unknown part of town Location Reputation/Brands None Proficient Outstanding Bigger location Unique Factors/ Knowledge Massive sized pizzas Cheaper pizzas

  11. Plan for Improvement • 1. Consistency • Fonts, sizes • 2. Overall website • Add pictures, menu page • 3. Mobile site • Create mobile website

  12. Timeline • 1. Consistency: 1 person, 4 hours to 5 hours to organize the site. • 2. Overall Appearance: 1 person in about a few hours-two days to organize and fix the website’s errors. • 3. Mobile site: 1 person, about 3 months in order to be able to order on a cellphone and see the menu normally through a phone.

  13. Thank You.

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