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Radio Station Content Analysis Reports

Delve into the findings of radio station content analysis, including music trends, ad strategies, show formats, and online presence. Learn about station image, DJ practices, and the evolving role of talk radio. Explore the impact of web sites and the future of radio in a changing media landscape.

jamalia-erickson
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Radio Station Content Analysis Reports

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  1. Radio Station Content Analysis Reports Findings & Trends Final Edit - 4/5/06

  2. Stations Analyzed • 93.7 The Bone - Classic Rock - Sea Comm - former Surf DJs, male demo, some long songs, expanded playlist • Surf 98.3 - Modern Rock - Next Media - less edgy alternative/ modern rock, independent image • WWQQ - Country - Cumulus, patriotic image, male & female demos • Lite 98.7 - Light AC - Next Media - businesses, moms, ad & music mix heavy toward female demo • BTW, FYI, EW&F, DNS

  3. Stations Analyzed • Kiss 94.1 - Urban AC - Cumulus, off the air, changing frequencies to 94.5, urban, little local presence (Dallas) • 630 WMFD - Sports talk - ESPN - NextMedia (Not Ocean), consistent format, same topics repeated, knowledgeable hosts/personalities, mix of local/national shows • 106.3 The Big Talker - Talk - Sea-Comm, local & national shows, Dr. Daniel, Bible forum, Hannity, retirement, police

  4. Station Image & Identity • Image & Consistency - DJ, drops, jingles & music combine to form a “brand image” Station IDs constantly airing - sometimes before each song • Making sure the “cume” listener knows which station they listened to • Logo, nickname, mascots all contribute to identity

  5. Music. That’s what radio’s about, right? • Least music in the mornings, most at night • Large commercial blocks common 3-6 minutes • Large blocks of music at some times • Lots of “front-selling” and “teasing” of songs • Failure to “back sell”, name songs when they play? Why? Loyal listeners will know?

  6. Contests, ads & news • Contests abound - then we must be in a ratings period • Most DJs/music originates in Wilmington locally generated (Cumulus link) • Most ownership out of town • Some ads cut across formats (Stevenson Honda), some specific to format • Lack of news (what’s wrong w/radio news?*)

  7. Web Sites • All stations have them but… • Most are out-of-date and thin on info • Some don’t even match air content • Few corporate links on the web. Desire to appear “independent”? • Visually match station’s image • What is the role of the web site? • Does a bad web site hurt the station?

  8. Web Sites • Web news - sometimes syndicated on-line, updated by a service

  9. Talk Radio • Mix of local and syndicated shows • Provides public forum of sorts - sometimes callers screened • Sports talk, ESPN • Heavy serving of gossip and speculation • Hosts play odd roll of fan, critic, friend…journalist? (e.g., Dan Patrick)

  10. Talk Radio Big Talker • Local & syndicated shows • Politics? • Role of talk radio: generate interest in itself, in topics. Controversy - if none exists, create some.

  11. Some notes and observations • Dayparts: morning drive, midday, afternoon drive, evening/night, overnight • Morning and afternoon drive most important • Don’t start presentations with, “We did WKRP.” • Talk to the audience!

  12. Radio Summary • Radio still vital - making money (20-40% profit margin!) • Some variety in Wilmington programming, some generic formats • Careers available - sales, on-air talent, promotions • Ownership largely corporate

  13. Radio Summary • Mobile, secondary medium • Competing with many technologies and entertainment options: mp3 players, CDs, satellite radio, podcasting, streaming audio • Will need to be flexible and adjust • May become local once again… • Still provides social bond, shared aural space

  14. Radio Summary • Some DJ breaks are “voice tracking” • Dead air - a sin in radio, guaranteed lost listeners • Format needs to be specific - relatively narrow • May expand as digital radio takes off

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