1 / 15

NEW MEDIA

The Internet: Contributions and Opportunities. NEW MEDIA. Portals. Walled Gardens AOL, Subscriptions Browsers Marc Andreesen : Netscape, 1994 Internet Explorer, 1996 Search Engines and Directories Google, Yahoo, Bing!, Ask, etc. Google.

james-patton
Télécharger la présentation

NEW MEDIA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Internet: Contributions and Opportunities NEW MEDIA

  2. Portals • Walled Gardens • AOL, Subscriptions • Browsers • Marc Andreesen: Netscape, 1994 • Internet Explorer, 1996 • Search Engines and Directories • Google, Yahoo, Bing!, Ask, etc.

  3. Google • Assesses pages by number of links from other relevant pages • Others work differently, if one doesn’t help, try another • Most revenue comes from selling advertising • Collect info about users based on their searches

  4. Staying Connec+ed • E-mail • Texting • Some point-to-point (interpersonal); Some mass

  5. Everyone is a Producer • Blogs • SNS: Twitter, Facebook, Myspace • Personal Web sites • Watch this

  6. E-Revenue • Auction Sites (eBay, uBid) • Downloads (iTunes, Amazon) • Mail order • Brick and mortar retailers • Online businesses

  7. Other Revenue Producing Methods • ISP • Charge for access to Web site content (Members Only areas) • Charge for access to an audience • Display ads • Sponsored links • Targeted ads (search terms, cookies, profile info, etc.)

  8. Audience Data • Search behavior • Browsing patterns • Personal Info on SNS and personal sites

  9. The Big Guys • Microsoft: controls most popular browser and operating system, a top ISP, search engine and more • Google: by far, the dominant search engine; owns YouTube • Time Warner: ISP, owns some of the highest-traffic sites on the Web • Yahoo: search engine, portal, owns some of the highest-traffic sites on the Web

  10. Gaming • Games are now a mass medium • Advertising within games • Advergames • Simulations • RPGs

  11. Why is the Internet different? • Users as producers • No centralized control • Interactive • Feedback • Nonlinear • On-demand • No geographic barriers

  12. Therefore… • Consumers have: • More control • More responsibility

  13. Social Issues • Privacy • Patriot Act • Cookies • ID theft • Employers • US

  14. Social Issues • Potentially harmful content: • Inaccuracies • Hate speech, cyber-bullying • Sexual content/pornography • Misuse of information

  15. Social Issues • SNS provides ways for social movements • Access: • Digital Divide • Access v. Affordability • Net Neutrality

More Related