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Exploring the Internet's Evolution: From Search Engines to Social Media and Revenue Models

This overview delves into the key milestones of the Internet, including the rise of walled gardens, major browsers like Netscape and Internet Explorer, and the influential search engines such as Google and Yahoo. It examines how the Internet empowers users as content producers and the various revenue models employed by online businesses, from advertising to subscription services. Additionally, it discusses significant social issues including privacy, digital access, and the impact of social media on society, emphasizing the complex landscape of opportunities and challenges in the digital age.

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Exploring the Internet's Evolution: From Search Engines to Social Media and Revenue Models

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Presentation Transcript

  1. The Internet: Contributions and Opportunities NEW MEDIA

  2. Portals • Walled Gardens • AOL, Subscriptions • Browsers • Marc Andreesen: Netscape, 1994 • Internet Explorer, 1996 • Search Engines and Directories • Google, Yahoo, Bing!, Ask, etc.

  3. Google • Assesses pages by number of links from other relevant pages • Others work differently, if one doesn’t help, try another • Most revenue comes from selling advertising • Collect info about users based on their searches

  4. Staying Connec+ed • E-mail • Texting • Some point-to-point (interpersonal); Some mass

  5. Everyone is a Producer • Blogs • SNS: Twitter, Facebook, Myspace • Personal Web sites • Watch this

  6. E-Revenue • Auction Sites (eBay, uBid) • Downloads (iTunes, Amazon) • Mail order • Brick and mortar retailers • Online businesses

  7. Other Revenue Producing Methods • ISP • Charge for access to Web site content (Members Only areas) • Charge for access to an audience • Display ads • Sponsored links • Targeted ads (search terms, cookies, profile info, etc.)

  8. Audience Data • Search behavior • Browsing patterns • Personal Info on SNS and personal sites

  9. The Big Guys • Microsoft: controls most popular browser and operating system, a top ISP, search engine and more • Google: by far, the dominant search engine; owns YouTube • Time Warner: ISP, owns some of the highest-traffic sites on the Web • Yahoo: search engine, portal, owns some of the highest-traffic sites on the Web

  10. Gaming • Games are now a mass medium • Advertising within games • Advergames • Simulations • RPGs

  11. Why is the Internet different? • Users as producers • No centralized control • Interactive • Feedback • Nonlinear • On-demand • No geographic barriers

  12. Therefore… • Consumers have: • More control • More responsibility

  13. Social Issues • Privacy • Patriot Act • Cookies • ID theft • Employers • US

  14. Social Issues • Potentially harmful content: • Inaccuracies • Hate speech, cyber-bullying • Sexual content/pornography • Misuse of information

  15. Social Issues • SNS provides ways for social movements • Access: • Digital Divide • Access v. Affordability • Net Neutrality

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