The future of shopping Hoai Lam Nhat Hoang Source: Wikipedia.org; “The Future of Shopping” – Darrell Rigby,….
The flow of history • The invention of MONEY • Shopping in the ACIENT SOCIETY • In the modern life: PHYSICAL SHOPPING • Shopping in the future: ELECTRONICS COMMERCE
In ancient societies “AGORA”
Ancient Athens • A large open area • Merchants set up displays and sell products • Linen from Egypt • Ivory from North Africa • Spices from Syria • Women shopped with her slave • The rich kept money in purses • The poor carried their coins in mouth.
Physical shopping You can: See Touch Taste (food) Smell (perfume) Try on (clothes) In this modern-life society, is physical shopping still a smart choice ?? Consider the product carefully and decide to or not to buy it BUT You need: Time Space
A New way to shop: online shopping internet 1986 1991
Amazon – the leader of e-commerce • 1995 – “regret minimization framework” • 20 products => 5 most promising => after all, the final choice was BOOKS • And now: • Revenue: ~ US$ 61.09 billion • Income: ~ US$ 676 million • Employee: ~97.000 all over the world Jeff Bezos – founder of Amazon.com
Back to the story of darrellrigby No.1: a short videoconference with a concierge No.2: drive to the nearest store No.6: check out and her goods will be delivered in a few days No.3: Try it on Marry – a “shopaholic” No.4: ask her friends for their opinions No.5: search for lower price or coupons.
No imaginary any more !!! Today, we have: And maybe, some day
Physical vs online Edited assortment Shopping as an event and an experience Ability to test, try on, or experience products Personal help from caring associates Convenient returns Instant access to products Help with initial setup or ongoing repairs Instant gratification of all sense Rich product information Customer reviews and tips Editorial content and advice Social engagement and two-way dialogue Broadest selection Convenient and fast checkout Price comparison and special deals Convenience of anything, anytime, anywhere access Online shopping Physical shopping
E-commerce – the future of shopping • The weakness of old shopping manners • The demands of humans are infinitive • The technology innovations • The human’s rat race and the escalating living cost
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