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Print Ad Components
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Print Ad Components. Headlines. Headlines attract readers attention, arouse interest and get viewers interested in the rest of the ad. 80% of people who view print ads only read the headline. Copy. Copy is the selling message of the ad.
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Print Ad Components
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Presentation Transcript
Headlines Headlines attract readers attention, arouse interest and get viewers interested in the rest of the ad. 80% of people who view print ads only read the headline
Copy Copy is the selling message of the ad. It tells about the product
Illustrations Primary function of illustrations is to grab viewer’s attention. Can replace copy.
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