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Lee County Sports Authority

Lee County Sports Authority. Department Introduction. Lee County Sports Authority. Lee County’s dedicated sports development agency BoCC Directed Created on July 9, 2002 by BoCC Department began in February, 2003 Comprehensive Plan Required

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Lee County Sports Authority

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  1. Lee County Sports Authority Department Introduction

  2. Lee County Sports Authority • Lee County’s dedicated sports development agency BoCC Directed • Created on July 9, 2002 by BoCC • Department began in February, 2003 Comprehensive Plan Required • The Lee Plan, Chapter XI, Policy 158.2.6: Lee County, in coordination with the Tourist Development Council and other appropriate entities, will promote the development of the sports market and sports facilities for future economic development. (Added by Ordinance No. 07-09)

  3. The mission of the Lee County Sports Authority (LCSA) is to attract and retain sporting events and activities that will provide economic stimulus through sports tourism. Mission Statement

  4. How Are We Funded? Stadium 20% LCSA 100% bed tax funded 3.3% of TDC budget 16.7% of Stadium portion • Assuming projected TDC revenues at $21.7 million and Stadium portion is $4.3 million Advertising & Promotion 53.6% Beach & Shoreline 26.4% TDC BUDGET

  5. Core Programs & Services • Partner with the Lee County VCB using sports as a vehicle to diversify Lee County’s tourism industry. • Solicit state, regional, national and international sporting events, thus creating an increase in economic impact from sports tourism. • Increase the level of customer service to our sports visitors, including organizers, athletes, coaches, parents, spectators and sponsors. • Diversify the types of sports events held within Lee County, including the solicitation of summer events that can utilize indoor facilities such as Germain Arena, Harborside Event Center, Lee County Civic Center and Alico Arena.

  6. Core Programs & Services (cont.) • Enhance the image of Lee County as a premiere sports destination. • Work in partnership with municipal parks & recreation departments to identify the need for new sports facilities. • Increase the quality of life in Lee County by providing outstanding entertainment and participatory opportunities through sports. • Create relocation opportunities for sports businesses in Lee County. • Work with other county departments to maintain excellent relationships with Major League Baseball teams that train in Lee County.

  7. Key Partnerships • Lee County Parks & Recreation • Sports Organizing Committee • Municipal Parks & Recreation depts. • FGCU • Lee County School Board • Southwest Florida Attractions Assoc. • Various youth and adult sports clubs

  8. Lee County Sports Authority Where Have We Been?

  9. 5-Year Economic Impact Analysis • Prior to the creation of the LCSA, Lee County generated approximately 30,000 hotel room nights through sports. • Does not include impact from Major League Baseball Spring Training

  10. 5-Year Analysis – Room Nights • We hosted the North American Roller Hockey Championships (NARCh) in FY 04/05 and 06/07

  11. 5-Year Expense Analysis

  12. 5-Year Budget & Expense Analysis

  13. 2007 Clerk of Courts Audit Conclusions • “The LCSA has been successful, since its inception, in accomplishing their goal to attract events to Lee County.” • “Management and performance by LCSA and Parks & Recreation employees was assessed and determined to be very satisfactory.” Recommendations • Development of short and long-term strategic and business plans. • Employment of additional staff during the LCSA peak season. • Development of an LCSA web site.

  14. Lee County Sports Authority Where Are We Now?

  15. Today’s Cumulative Impact Since 2003 430 Sports Events Hosted in Lee County 531,011 Hotel Room Nights $320 Million Total Economic Impact

  16. Return on Investment Each dollar of our budget generates $85 of economic impact in Lee County.

  17. Current Budget • Total Budget $728,984 • 4.5% decrease from FY 08/09 budget • Personnel $339,109 • Slight decrease from FY 08/09 budget • Operating $389,875 • 7.7% decrease from FY 08/09 budget • Travel ($32,500) decreased 12.5% • Promotions ($284,956) decreased 6.4%

  18. FY 09/10 Budget Breakdown 39% 46% 5% 10%

  19. Department Challenges • Increased competition • Over 350 destinations in the U.S. are marketing themselves as a place to host sports events • Aggressive spending from those entities • Florida alone has 21 sports commissions • Lake Myrtle in Polk County (8 soccer fields & 5 college baseball fields) • North Collier Regional Park (8 soccer fields & 5 softball fields)

  20. Department Challenges (cont.) • We rely on many others for our success • Lee County Parks & Recreation – Hosts 76% of Lee County’s events. Provides event management staff & facility maintenance • Lee County Facilities – Performs CIP and major maintenance of facilities • City of Cape Coral - Hosts 24% of Lee County’s events (17,400 room nights & $10.1 million in economic impact in ‘06) • Sports Organizing Committee – Helps secure $50,000+ VIK value in hotel rooms annually for tournament staff and VIP’s

  21. Department Challenges (cont.) • Focus on what we can control • Build more facilities that can be used for both local citizens and sports tourism event. What if City of Cape Coral closes or limits access to facilities due to budget constraints? Can we accept a loss of 24% of our business? • We rely on superior facilities in marketing Lee County against the rest of the country so upkeep of those facilities is critical. • We rely on superior customer service (from ourselves and Parks & Rec staff) to ensure the return of nearly 100% of our customers, so maintaining appropriate staff levels are critical.

  22. Lee County Sports Authority Where Are We Going?

  23. 3-Year Budget Projection

  24. Options for Reductions • With only 3 employees, most reductions will come from either travel or promotions. • If we reduce travel, we will solicit and bid for fewer events. • If we reduce promotions, the direct impact is fewer events. • Long term impact is loss of reputation and relevance in the industry.

  25. Action Requested from BoCC • Agreement that sports tourism is a core program of Lee County • Agreement that LCSA plays a vital role in Lee County’s effort to diversify tourism • Agreement that LCSA will continue to receive adequate funding from bed tax • Acknowledge need to protect assets we can control • Lee County Parks & Recreation budget • Maintenance and upkeep of superior facilities • Facility Inventory

  26. Lee County Sports Authority Thank you for your continued support. Questions?

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