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Embracing Non-Linear Action: From Thinking to Doing in Strategic Implementation

In the world of business strategy, successful implementation often lies in the balance between thinking and doing. Using insights from thought leaders like Al McDonald and insights from industry innovators, this discussion highlights the crucial "last 98 percent" of the client puzzle—implementation. By contrasting "linearists" who emphasize planning and hypothesis with "non-linearists" who prioritize experimentation and adaptation, we explore how attitude and behavior shape outcomes. This shift from theory to practice is essential for driving innovation and maximizing revenue.

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Embracing Non-Linear Action: From Thinking to Doing in Strategic Implementation

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  1. Think!vs.do!Tom peters26 October 2006

  2. Think!vs.do!

  3. “Never forget implementation , boys. In our work, it’s what I call the ‘last 98 percent’ of the client puzzle.”—Al McDonald, former Managing Director, McKinsey & Co, to a project team that included TP

  4. The (Strange) Case of Peter Drucker & Michael Porter vs. The “Non-linearists”HERBERT SIMON. (Administrative Behavior.) JAMES MARCH. KARL WEICK. (The Social Psychology of Organizing.) EUGENE WEBB. Henry MINTZBERG. (The Rise and Fall of Strategic Planning.) JAMES UTTERBACK. THOMAS KUHN. (The Structure of Scientific Revolutions.)CHARLES LINDBLOM. INNOVATION BIOGRAPHERS.*(*Transcontinental Railroad, Electrification, Radio, Television, Containerization, DNA, Computers, Military History, Etc.)MOST POLITICAL SCIENTISTS. SILICON VALLEY. Etc.

  5. “Linearist”: Plan it!“Non-linearist”: Try it!

  6. “Linearist”: think!“Non-linearist”: do!

  7. “Linearist”: hypothesize!“Non-linearist”: experiment!

  8. “Linearist”: failure = unnecessary“Non-linearist”: failure = life

  9. “Linearist”: a>b*“Non-linearist”: b>a***Attitude shapes behavior**Behavior shapes attitude

  10. “Linearist”:deliberate!*“Non-linearist”:relentless!*** “Do it right the first time” (Hero: Phil Crosby) **Never retreat (Hero: U.S. Grant)

  11. “Linearist”: logical!“Non-linearist”: passionate!

  12. “Linearist”: give me genius!“Non-linearist”: give me luck!

  13. “Linearist”: spotless academic record!“Non-linearist”: a.d.d.

  14. “Linearist”: measured pace!“Non-linearist”: Tempo! Tempo! Tempo!

  15. “Linearist”: think! Plan! (r.a.f.*)“Non-linearist”: Try it! Screw it up! Fix it! Try it again! (r.f.a.**) *Ready. Aim. Fire.**ready. Fire. Aim. (Or, circa 2006: fire. Fire. Fire.)

  16. Cheap Shot“Linearist”: minimize cost.“Non-linearist”: maximize revenue.

  17. “Linearist”: marketing rules.“Non-linearist”: sales rules.

  18. “Linearist” Background: planning, marketing & finance.“Non-linearist”background: sales & operations.

  19. “Linearist” likes: ideas.“Non-linearist” likes: people.

  20. “Linearist” likes: parts.“Non-linearist” likes: wholes.

  21. “Linearist” office: walls.“Non-linearist” office: none.

  22. “Linearist” style: meetings.“Non-linearist” style: m.b.w.a.* *Managing by wandering around

  23. “Linearist” reads: michael porter. Peter drucker.*“Non-linearist”reads: waterman & peters. Tom clancy.** *Michael & peter**Bob & tom & tom

  24. “Linearist” reads: michael porter. Peter drucker.“Non-linearist”reads: doesn’t

  25. “Linearist” preferred baseball score: 1-0.“Non-linearist” preferred baseball score: 11-9.

  26. “Linearist” preferred football score: 7-0.“Non-linearist” preferred football score: 41-38.

  27. “Linearist” criminal record: none.“Non-linearist” criminal record: disorderly conduct.Chronic jaywalking.

  28. “Linearist” drives: lincoln town car. Ford explorer (weekends).“Non-linearist”drives: bmw. Harley-davidson (weekends).

  29. The (Strange) Case of Peter Drucker & Michael Porter vs. The “Non-linearists”HERBERT SIMON. (Administrative Behavior.) JAMES MARCH. KARL WEICK. (The Social Psychology of Organizing.) EUGENE WEBB. Henry MINTZBERG. (The Rise and Fall of Strategic Planning.) JAMES UTTERBACK. THOMAS KUHN. (The Structure of Scientific Revolutions.)CHARLES LINDBLOM. INNOVATION BIOGRAPHERS.*(*Transcontinental Railroad, Electrification, Radio, Television, Containerization, DNA, Computers, Military History, Etc.)MOST POLITICAL SCIENTISTS. SILICON VALLEY. Etc.

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