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SALES INSTITUTE 3 March 2010 ‘EMERGING STRONGER’

SALES INSTITUTE 3 March 2010 ‘EMERGING STRONGER’. Who we are. ‘Partner to entrepreneurial food retailers and food service professionals’. 66%. How we operate. ‘Retailer at the centre of what we do’. 8% (€0.6bn). Where we operate. Shape of the business. Sales €4.8bn (+50% over 5 years)

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SALES INSTITUTE 3 March 2010 ‘EMERGING STRONGER’

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  1. SALES INSTITUTE3 March 2010‘EMERGING STRONGER’

  2. Who we are ‘Partner to entrepreneurial food retailers and food service professionals’

  3. 66% How we operate ‘Retailer at the centre of what we do’ 8% (€0.6bn)

  4. Where we operate

  5. Shape of the business Sales €4.8bn (+50% over 5 years) 3,200 neighbourhood and convenience stores 32,000 employed in Ireland Profit margin 1.3%

  6. Our retail partners Being a good neighbour • Store owners • Local employer • Community active • Support local producers andsuppliers

  7. Our UK brands performed well in 2009

  8. Irish grocery market reshaped Market Stakeholder NI • Market of €14bn • UK land border • Stores per head • Price deflation • Sourcing • Consumer • Retailer • Supplier ROI

  9. The rise of the Superconsumer • In control • More informed and considered • Shopping on their own terms • Empowered

  10. Values still important VFM primary driver Most believe haven’t hit bottom yet Strong support for local Sustainability still an issue

  11. Emerging stronger Delivering lower prices Adapting our brands Supporting our retailers Our approach

  12. Our way of working Values • Working hard • Honesty • Achievement • Not being greedy • Long term stable relationships

  13. Delivering lower prices South/North % Price Difference

  14. Working with our international suppliers • Improved sourcing • Driving efficiency • Support for Irish

  15. Supporting Local • 75% of everything sold produced or sourced in Ireland • 100% Irish for beef, lamb, poultry and pork worth €250m • 100% own brand dairy products, Irish worth €50m

  16. Code of Practice • Industry must work together to restore trust • Code must address retailer and supplier issues • Particular target of SMEs

  17. Adapting our brands Our Offers Count

  18. Developing own brand

  19. Developing our ranges

  20. Proud to be local

  21. Supporting our retail partners • Major employers • Tackling costs • Struggling with rents • No NAMA for retailers ‘Partner to entrepreneurial food retailers and food service professionals’

  22. Our brands have outperformed 2009 Sales performance Irish outlook % consumer spend % growth

  23. Emerging stronger ‘Companies that continue to invest in their brands in a recession emerge with a sustainable competitive advantage’

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