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Impact of Performance Measurement on Program Design

Impact of Performance Measurement on Program Design

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Impact of Performance Measurement on Program Design

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  1. Impact of Performance Measurement on Program Design WIPO’s Forum on IP and SMEs September 13, 2007 By Richard Leclerc

  2. « Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted. »Albert Einstein

  3. Agenda • Performance measurement basics • CIPO’s Outreach Program • Challenges • 2003 European Commission Study • Suggestions

  4. Performance Measurement Basics Behavioural Change Continuum & Results Awareness & Knowledge Attitudinal Change Behavioural Change Messaging & Information Output Results Outcome Results Impact Results Activities

  5. Performance Measurement Basics(cont’d) The Three Rs Expected Results Activity Project Program Reach Resources

  6. CIPO’s 5 Strategic Directions • Client Services • Outreach • IP Administrative Framework • International • Our People

  7. Outreach Objective • To ensure that a large proportion of Canadian creatorsand innovators understand IP and use it effectively toenhance their innovation capabilities and acquirecompetitive advantage in the marketplace

  8. Outreach Outcomes • Opportunities are maximized to share information aboutIP, build awareness, and leverage CIPO’s outreachcapabilities with other government departments • SMEseffectively use IP • Secondary and post-secondary graduatesunderstandthe basics of IP

  9. Performance Measurement Challenges • Very challenging for awareness and education initiatives (social marketing) • Tendency to measure output rather than impact • Target audiences often very broad • Need to have baseline measures in order to set targets

  10. Performance Measurement Challenges(cont’d) • Difficult to set targets until you have tried an approach at least once • Need to develop user-friendly reporting tools • Very few IP Offices seem to be doing thorough performance measurement for their awareness and education initiatives

  11. Baseline IP Awareness Survey • Survey conducted in January 2007 • Sample representing 900K SMEs • 35% familiar with patents, 39% with TM • 22% of Canadian SMEs actively engaged in R&D make use of free patent databases • 10% make use of commercial databases

  12. 2003 European Commission Study • « Few countries use a systematic approach to measure the effectiveness ofpromotional activities » • « National Patent Offices generally only use ‘soft’ indicators (e.g. number of workshopparticipants) and not ‘hard’/impact-related indicators » • Any progress since 2003?

  13. Suggestions for collaboration • Share practices regarding performance measurement • Harmonized measures between comparable IP Offices in order to allow for some benchmarking

  14. Thank youFor any comments or questions:Richard Leclercleclerc.richard@ic.gc.ca819-997-2086