1. The IMC Umbrella

2. IMC MANAGEMENT Managing IMC Campaigns Managing 360-Degree Communication The Integration Triangle Ten Principles of IMC

3. Managing IMC Campaigns

4. Managing 360-Degree Communication

5. The Integration Triangle • The Integration Triangle Figure 18.1

6. Ten Principles of IMC

7. RETAIL MARKETING COMMUNICATION

8. Retail Communication Planning Retail Objectives Retail Targeting

9. Retail Objectives

10. Retail Targeting …In targeting consumers, a retailer’s first strategic concern is geography

11. Cooperative Advertising

12. Creating the Retail Ad

13. The Media of Retail Marketing Communication

14. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

15. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

16. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

17. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

18. BUSINESS-TO-BUSINESS MARKETING COMMUNICATION

19. NONPROFIT OR SOCIAL MARKETING

20. Fund-Raising

21. Social Marketing & Public Communication

22. Cause & Mission Marketing

23. INTERNATIONAL MARKETING COMMUNICATION Stages of Marketing Development The Global versus Local Debate Planning International Strategies Organizing for International Marketing Communication The IMC Factor in International Campaign Planning

24. Stages of Marketing Development

25. The Global vs. Local Debate Standardization Localization Combination

26. Planning International Strategies

27. Organizing for International Marketing Communication

28. The IMC Factor in International Campaign Planning