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Understanding Teen Buyers: Strategies for Effective Marketing & Customer Engagement

Teens represent a significant market for various companies looking to cater to their needs and preferences. Understanding which brands or businesses target you is essential for grasping the marketing landscape. The marketing concept revolves around satisfying customer needs while ensuring profitability. Key to this approach is Customer Relationship Management (CRM), which integrates customer data, service, and communication. Defining target markets involves analyzing past buying behavior, anticipating future trends, and ensuring customer satisfaction through feedback and engagement.

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Understanding Teen Buyers: Strategies for Effective Marketing & Customer Engagement

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  1. Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU, specifically? • In other words, you (or your parents for you) ARE the potential customer.

  2. video

  3. The Marketing Concept • The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business. • Main focus: the CUSTOMER.

  4. CRM • Customer Relationship Management

  5. CRM • Customer Relationship Management: • An aspect of marketing that combines customer info, customer service, and marketing communications

  6. Customer Relations Management The target market must be: • 1. defined(database: who has bought before/computer tech: social networking) • 2. anticipated(buying patterns and trends/demographics) (new products?) • 3. satisfied(contact/surveys/ratings) to achieve company goals

  7. Markets and IDing the Markets • A market- all people who share similar needs and wants and who have the ability to purchase a given product.

  8. Categories of Markets • 1. consumer • 2. organizational(B2B)

  9. Activity: • Define the target markets to the best of your ability • Got this far!!!!

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