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This PPT describes the tips and techniques of web content writing and it is presented by http://www.content-writing-india.com
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CONTENT WRITING TIPS Content writing is writing for web site or other pages of internet. It can be a stuff that make up writing or informative content on web site pages.
CONTENT WRITING TIPS 1)Shorter sentences and paragraph. 2)One idea per paragraph. 3)Concise the text than word count. 4)Inverted pyramid style. 5)Simple words. 6)Use objective language. 7)Bulleted list. 8)Highlighted text like bold, color. 9)Meaningful heading subheading.
SHORTER SENTENCES Reading from computer screen tires the eye. People read 25% more slowly than print. So web content has to be 50% more shorter that print.
ONE IDEA PER PARAGRAPH Classified your idea in a different section. Then put them in a each paragraph.
CONCISE TEXT Readers in the web always in hurry to get information. They don’t enjoy scrolling through messages. Always try to concise the text.
INVERTED PYRAMID STYLE According to the structure of the content, section them into different pyramid style, means structure them from top to bottom in a most important, less important and least important manner.
SIMPLE WORDS To convey the idea effectively choose the simple but appropriate words. Most critical value is writing should be direct, clear and simple.
USE OBJECTIVE LANGUAGE Always try to use objective languages. You must be able to find your objective and goals of business content. You also try to understand your audience.
BULETTED LIST Always try to list your points in a bulleted manner. Using bulleted list you can easily attracted your readers on that specific point.
HIGHLIGHT TEXT In your text there may be some important points. Always highlighted them like bold, italic, color or make hyperlink to other pages.
MEANINGFUL HEADING Write meaningful heading and sub heading and try to avoid marketing jargons. Cute and clever lines mean that reader take longer to get to the main point. It helps them to nail the information they want quickly and easily.
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