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Web 2.0

Web 2.0. AWSF Meeting April 15, 2007 WESTAF Matthew Saunders matthew.saunders@westaf.org matthew@dogstar.org. Web 1.0. Web 1.0 refers to the original iteration of Web sites. Generally static brochure style sites

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Web 2.0

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  1. Web 2.0 AWSF Meeting April 15, 2007 WESTAF Matthew Saunders matthew.saunders@westaf.org matthew@dogstar.org

  2. Web 1.0 • Web 1.0 refers to the original iteration of Web sites. • Generally static brochure style sites • There was some movement with forums and listservs towards more interactivity

  3. What Web 2.0 Isn’t • Web 2.0 is not an upgrade to the Web • Web 2.0 is not a specific Web Site or Web Sites • Web 2.0 is not isolated • Web 2.0 is not static • Web 2.0 is not a tangible product

  4. So What is Web 2.0? • Web 2.0 is an idea, a philosophy • Ingrained in the Web 2.0 mindset is the “Social Network” • Collaboration • Interactivity • You don’t NEED to own the content in your site • It allows “EverythingCasting”

  5. Social Networks • Social Networks have existed since the beginning of mankind • We all have social networks • People at work • Your friends • Your family • Your clients • Your vendors

  6. What Has the Internet Done? • The emergence of Web 2.0 has… • Extended our social networks beyond our close knit groupings • Made potential our social networks world-wide • Given us the opportunity to network with people we never could have before

  7. EverythingCasting • The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.

  8. What Tools Are There? • Photosharing flickr.com • Blogging blogger.com, wordpress.com, typepad.com • Videoblogging/Sharing YouTube, Blip.tv, REVVER • And you can combine them all using RSS feeds

  9. So, What CAN I Do With Flickr • Instant Gratification with Cell Phones • Sets • Groups • Clusters • RSS feeds • Community Collaboration

  10. How About REVVER? • Video Casting • Video Blogging • Video Sharing • Video Syndication • Revenue Sharing • They do ALL the heavy lifting for you

  11. Why YouTube Over REVVER • Huge audience • Well known name • Ease of RSS feeds • The muscle of GOOGLE behind it

  12. Well…where do I start • You need to: • Watch • Listen • Read

  13. Then… • Create • Link

  14. REPEAT!

  15. Who is online? • 16-35 on sites like YouTube • +50’s are becoming increasingly prevalent • Mobile phones are becoming online access tools • Treo • Sidekick • iPhone

  16. Content Management Tools • So What if I Want MORE than a Hosted Blog? • Drupal www.drupal.org • Joomla www.jooml.org

  17. What is Drupal? • It is a free blog, forum, Website development platform, poll, newsfeed aggregator. • Drupal can be almost anything you want it to be. • Drupal can be used to create simple sites or complex sites.

  18. If it is so good, why doesn’t everybody use it? • You need the following: • A server capable of handling MySQL databases • Some expertise configuring Drupal • Some expertise using tools like FTP (file transfer protocol) • Depending on how customized you want it • Designing for the Web at some level

  19. Web 2.0 Promotion • DIGG (www.digg.com) • Technorati (www.technorati.com) • De.licio.us • Real Simple Syndication (RSS)

  20. Read Other’s Content • And Comment • Comment • Comment

  21. QUESTIONS? Many thanks to Roland Tanglao of Bryght for his input on “Everythingcasting”

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