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Promoting Community Wellness through the iWALK Initiative: Engaging Schools, Employees, and Parks

The iWALK initiative integrates community engagement, school partnerships, and employee wellness through four key pillars: General Community Engagement, iWALK School Bus, Employee Walking Groups, and Trails and Parks. By leveraging existing relationships and focusing on summer fitness, the program aims to promote active lifestyles among community members. The iWALK School Bus connects students to walking opportunities, while employer engagement fosters walking groups in business parks. Outdoor activities in local parks further encourage a healthier community. Join us in promoting fun, fitness, and well-being!

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Promoting Community Wellness through the iWALK Initiative: Engaging Schools, Employees, and Parks

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  1. Insert Health action logo

  2. THE 4 PILLARS OF iWALK • General Community Engagement • iWALK School Bus • Employee Walking Groups • Trails and Parks

  3. GENERAL COMMUNITY ENGAGEMENT • Utilize existing relationships • June focus: Summer Fun and Fitness • iWALK spot • Community events

  4. iWALK SCHOOL BUS • October launch • Link to Walk & Roll Day • Partner with schools • Incentives

  5. EMPLOYEE WALKING GROUPS • Ongoing recruitment of employer walking groups • Target business parks & employers with leadership buy-in • January marketing focus: New Year’s Resolutions • Incentive for sustained participation

  6. TRAILS AND PARKS • April marketing focus: Parks and Hiking • Partner with County Parks promotion • Utilize Open Space via LandPath docents

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