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HP DIY Marketing save up to 50% when you print in-office

HP DIY Marketing save up to 50% when you print in-office. In a recession Do-It-Yourself Marketing Small businesses CAN REDUCE COSTS and IMPROVE MARKETING with HP printers and supplies. Small business in a recession. Small businesses are some of the hardest hit in the recession

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HP DIY Marketing save up to 50% when you print in-office

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  1. HP DIY Marketingsave up to 50% when you print in-office

  2. In a recessionDo-It-Yourself MarketingSmall businesses CANREDUCE COSTSandIMPROVE MARKETINGwith HP printers and supplies.

  3. Small business in a recession • Small businesses are some of the hardest hit in the recession • Lower sales, tight credit and squeezed cash flow • Small businesses are focusing on two basic areas: • Cutting costs • Retaining sales

  4. Benefits of DIY Marketing Two clear benefits from printing marketing materials on your own color printer: Customize your marketing • Gain control and flexibility • Customize for a tradeshow or customer mailing • Avoid generic, long print-runs from copy shops • Print when you need to, and modify for each audience 1

  5. Small business success: Far and Away Adventures • Create customized brochures for each potential customer • Customization gives Far and Away Adventures a strong competitive advantage. • See their story: • http://www.youtube.com/watch?v=2cyQqTKzEa0 • Search “Outdoor adventures with HP” on YouTube. “What we are seeing is more bang for the buck. Better results. And that translates directly to our bottomline.” Steve Lentz Owner, Far and Away Adventures Sun Valley, Idaho, USA

  6. Benefits of DIY Marketing Two clear benefits from printing marketing materials on your own HP color printer: Customize your marketing • Gain control and flexibility • Customize for a tradeshow or customer mailing • Avoid generic, long print-runs from copy shops • Print when you need to, and modify for each audience • Let’s see an example: Save up to 50% vs. copy shops • For short-runs of marketing brochures, flyers and newsletters 1 2

  7. Save up to 50% vs. Copy Shops*HP Color LaserJet Printers Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers In-house color printing averageHP Color LaserJet CP2020/cm2320 Copy shop average From Infotrends cost survey, March 09 Two sided color document per copy $0.81 Two sided color document per copy $1. 27 Copies printed 250 Copies printed 250 Total cost $204 Total cost $318 HP customer savings = $114 *Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.

  8. Save up to 50% vs. Copy Shops*HP Officejet Pro Printers Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers In-house color printing averageHP Officejet Pro series Copy shop average From Infotrends cost survey, March 09 Two sided color document per copy $0.64 Two sided color document per copy $1. 27 Copies printed 250 Copies printed 250 Total cost $160 Total cost $318 HP customer savings = $158 *Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.

  9. DIY Marketing Resources • FREE newsletter, brochure, flyer, etc. templates. • MORE FREE templates available on www.iteminfo.com/hp. • Suggested list of HP Printers & Supplies at www.iteminfo.com/hp. • [List any additional resources you have available to this customer • EXAMPLE: the SmartDraw marketing software CD you received with your DIY Marketing Club Registration.]

  10. {Company Name} thanks you for your valued business.

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