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Looking Good in Print

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  1. Looking Good in Print Linda Rhodes Virginia Conference Director of Communications

  2. Printwhat?

  3. NewslettersWorship bulletinsBrochuresAdvertisingDirect MailFlyers

  4. Why do it?

  5. Develop Mission Statement Mission Statement Goals and objectives Target audiences

  6. Key elements: Content Appearance Production Distribution

  7. 1. Content:

  8. 1. Content: a. Hard news

  9. 1. Content: a. Hard news b. Features

  10. 1. Content: a. Hard news b. Features c. Editorial/Opinions

  11. 1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns

  12. 1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns e. Events/Calendar

  13. 1. Content: a. Hard news b. Features c. Editorial/Opinions d. Columns e. Events/Calendar f. Fillers

  14. Writing Style:

  15. Writing Style: Conversational

  16. Writing Style: Conversational Simple, direct sentences

  17. Writing Style: Conversational Simple, direct sentences 5 Ws + H

  18. Writing Style: Conversational Simple, direct sentences 5 Ws + H Active voice

  19. Writing Style: Conversational Simple, direct sentences 5 Ws + H Active voice Inverted pyramid

  20. Writing Style: Conversational Simple, direct sentences 5 Ws + H Active voice Inverted pyramid Uniform style

  21. Writing Style: Conversational Simple, direct sentences 5 Ws + H Active voice Inverted pyramid Uniform style Define acronyms

  22. Writing Style: Conversational Simple, direct sentences 5 Ws + H Active voice Inverted pyramid Uniform style Define acronyms Inclusive language

  23. 2. Appearance:

  24. 2. Appearance: • a. Page size

  25. 2. Appearance: • a. Page size • b. Number of pages

  26. 2. Appearance: • a. Page size • b. Number of pages • c. Paper

  27. 2. Appearance: • a. Page size • b. Number of pages • c. Paper • d. Name/Flag

  28. 2. Appearance: • a. Page size • b. Number of pages • c. Paper • d. Name/Flag • e. Regular items

  29. 2. Appearance: • a. Page size • b. Number of pages • c. Paper • d. Name/Flag • e. Regular items • f. Folios

  30. 2. Appearance: • a. Page size • b. Number of pages • c. Paper • d. Name/Flag • e. Regular items • f. Folios • g. Table of contents

  31. 2. Appearance: • a. Page size • b. Number of pages • c. Paper • d. Name/Flag • e. Regular items • f. Folios • g. Table of contents • h. Typeface

  32. Objective is to make iteasy to read. Help directthe reader

  33. Principles of Layout/Design:

  34. Principles of Layout/Design: Contrast

  35. Principles of Layout/Design: Contrast Repetition

  36. Principles of Layout/Design: Contrast Repetition Alignment

  37. Principles of Layout/Design: Contrast Repetition Alignment Proximity

  38. Layout:

  39. Layout: Simple, not boring

  40. Layout: Simple, not boring Same thing in same place

  41. Layout: Simple, not boring Same thing in same place Column width

  42. Layout: Simple, not boring Same thing in same place Column width Type faces

  43. Layout: Simple, not boring Same thing in same place Column width Type faces Photos/art

  44. Layout: Simple, not boring Same thing in same place Column width Type faces Photos/art Contrast

  45. Layout: Simple, not boring Same thing in same place Column width Type faces Photos/art Contrast Consistency

  46. Newsletter No-No’s 1.Never underline typeset text

  47. Newsletter No-No’s 2. AVOID ALL CAPITAL BODY TEXT. IT IS VERY DIFFICULT TO READ. EVEN ALL CAP HEADLINES ARE TOUGH.

  48. Newsletter No-No’s 3. Don’t put two spaces after a period.

  49. Newsletter No-No’s Don’t useso many differenttype faces in ONE newsletter that it looks like a cut-and-paste ransom note! Stick to one or two type faces. Get variety with bold, condensed and italic versions of the same type face.

  50. Newsletter No-No’s 5. NEVER print body copy in color. (Limit printing headlines in color.) Better use of color is for rules, bullets, line art, masthead, logo, etc.