Introduction to hybris. The future of commerce™. Today.

2. Introduction to hybris.The future of commerce™. Today.

3. Trends in big data

4. The User is forcing change Empowered User The Internet is everywhere Fast adaption of internet enabled devices Customers understand brands, not channels The Internet has liberated and inverted the flow of information

5. The User is forcing change Product Manager Customer Marketing Merchandizer Sales Supplier Empowered User The Internet is everywhere Fast adaption of internet enabled devices Customers understand brands, not channels The Internet has liberated and inverted the flow of information

6. 2 Petabyte 6 Billion Messages each day

7. The Challenge Service providers face a fundamental change in commerce paradigms.

8. New industry trends, new challenge – 1/4 Channel Convergence Customers adopt new touch points fast Customers expect a cohesive experience across them Unified view on Products & Customers requiredFrom multi- and cross-channel to omni-channel commerce

9. New industry trends, new challenge – 2/4 Global Business Fast, cost-efficient entry into new markets Managing international product portfolios Adjusting processes to local custom

10. New industry trends, new challenge – 3/4 Growing Volumes Cloud support for endless & elastic scalability BIG DATA - Managing Volume, Velocity, & Variety more business assets are required by omni-channel Business & customer expect richer & higher quality of data

11. New industry trends, new challenge – 4/4 Rapid Change Agility, Flexibility and Standardized Modular, easy & independent deployment Freedom of Choice in Delivery Models Image from “Free Universal Construction Kit” by artist Golan Levin

12. big data challenge & the omnichannel

13. Long term, maybe the biggest IT challenge of all • big data • big cost pressure • rapid change • any device, anywhere, anytime • everything connected & real-time • consumer-driven UIs & processes for all users In a world of

14. A new product category is emerging In the future, a commerce platform architected for the internet and customer centricity will be the heart and brain of 21st-century business. We call this OmniCommerce™

15. Leverage Big Data for Customer & Product Data TOUCH POINT EVENTS SOCIAL FEEDS CUSTOMER MASTER 3rd PARTY SYSTEM Mobile Apps Web Tracking In-Store Activity Chat & Community Identity, Preferences, Orders, Entitlements CRM, Billing,Logistics NoSQL Relational Federated Extract and Aggregate via MapReduce Consolidation,Business Rules Unified Customer & Product Records Provides unified view on customer transactions, behavior and intentions Leverages NoSQL Storage Support (MongoDB, Cassandra, etc.) InMemory Data Grid for lightning-fast analysis and segmentation

16. Personalization is key to improve customer engagement • Date of birth/country • Service plan • Monthly Consumption • Facebook profile • Information….. Social networks • Site Versioning • Promotions • Targeted Newsletters • Up Sells • Targeted Customer Service Help • “Next Best Offer” in Call Center Behaviour • Customer • Profile Preferences • Search items • Products / content viewed • Shopping cart BSS Data

17. Why do service providers need omnichannel?

18. Service providers have unique complexities Shopping Cart Content Management • Device Features • Pictures, Videos • Workflow • Web Content Management • Catalog • Cart • Checkout Subscriptions & Bundling B2B Omni Channel • Call Center & Chat • Store Inventory Visibility • Click & Collect • Endless Aisle in Store • Plans & Add-Ons • Pricing & Promos • Bundling Content, OTT & VAS • Custom Catalogs & Pricing • Self Service • Procurement Processes

19. Almost every sales cycle starts online Over 68% gotothe operator‘swebsiteas 1st pointofinformation • Recommendation: • Rich ProductPresentationonline • GuidedSelling • SEO Optimization Source: InterOne, The Retail Revolution, 2011

20. Consumers use mobile 1 in 4 consumershas usedtheir mobile to find theirneareststore • Recommendation: • Storelocator • Makestores‘ inventorybrowseableonline • Reserve online, pick upin store

21. 1 in 5 consumershasused theirmobile tocompare productreviews in store Consumers use mobile • Recommendation: • Makeit easy forthemtoaccessyourinformation • Have a mobile site / app

22. This is your customer – B2B and B2C (and your staff) • fickle, demanding, social, mobile • multi-ethnic, global • always connected • brand eclipses channel • “what they want, when they want it” eclipses brand

23. This is your customer – B2B and B2C (and your staff) • YOU want a single view of THEM • THEY want a single view of YOU • You think of it as multi-channel • They think of it as ONE EXPERIENCE

24. BUYING PROCESS IN THE EARLY DAYS Customer Warehouse POS Product information Product Order etc. Customer data

25. BUYING PROCESS TODAY Store /POS Warehouse Customer Product information Product Order etc. Customer data

26. THE PLATFORM

27. E-Commerce demandsflexibilitytokeepupwith rapid change ECOMMERCE HISTORY: RAPID CHANGE CAN YOU INNOVATE FAST ENOUGH? 2008 2015 2011 2010 2002 platform upgrade platform upgrade platform upgrade

28. Single View of: Single View of: Vendor / Supplier Stock Location Product Customers WMS ERP Store/Branch Systems CRM

29. SO WHAT… Service Providers can focus on innovation rather than nuts and boltsBusiness can take advantage of vendor’s huge investment – now and futureRisk of failure is minimizedTime to market is greatly shortened

30. hybris is the future of commerce.™ Today.

31. THANK YOU!