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TACTICS & TIMING

TACTICS & TIMING. ACKNOWLEDGEMENTS. Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore(@ Kristendore ). Strategy. Tactics. GOAL. Tactic. Tactic.

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TACTICS & TIMING

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  1. TACTICS & TIMING

  2. ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore(@Kristendore)

  3. Strategy Tactics

  4. GOAL Tactic Tactic

  5. So, how do you create tactics that will help you reach your GOAL

  6. 1. 2. 3. DESIGN YOUR TACTICS to fit the following criteria...

  7. 1. Goal DESIGN YOUR TACTICS STRATEGIC

  8. 1. 2. Goal DESIGN YOUR TACTICS STRATEGIC STRENGTHENS YOUR ORGANIZATION

  9. 1. 2. Goal DESIGN YOUR TACTICS STRATEGIC STRENGTHENS YOUR ORGANIZATION DEVELOPS INDIVIDUALS

  10. Sweet Spot Strategic Strengthens the Organization Develops Individuals

  11. CASE STUDY: OPRAH RALLY

  12. Sweet Spot DID THE RALLY HIT THE SWEET SPOT? Strategic Strengthens the Organization Develops Individuals

  13. TEAM WORK • Review your theory of change • Select your tactic • Make it sweet • Set goals • Set an action plan

  14. 1. Review your Theory of Change IF: THEN:

  15. Choose Tactic Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Education

  16. Strategic Sweet Spot Strengthens Organization Develops Individuals Make your tactic sweet 3.

  17. Set Goals 4. GOAL

  18. Create an Action Plan 5.

  19. TEAM WORK • Intros, Timekeeper, Norms • Facilitator tells their story of self • Silently develop your story • Tell your story to the group and get feedback

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