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E-commerce PowerPoint Presentation

E-commerce

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E-commerce

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  1. E-commerce How to build and maintain a website for e-commerce James Lin – What hardware and software to use Jonathan “JT$” Thompson – Ways to generate click traffic Marty Kimble – Good vs. Bad HTM 304 Group Project: Presentation

  2. James Lin • What hardware and software to use

  3. LOW-END PC

  4. Choices of ISP

  5. Choices of ISP

  6. Traditional HTML Codes

  7. ADOBE DREAMWEAVER

  8. FEATURES OF ADOBE DREAMWEAVER http://www.adobe.com/products/dreamweaver/features/

  9. Online shopping cart services

  10. Service Prices

  11. Additional Services

  12. Jonathan “JT$” Thompson • Ways to generate click traffic

  13. From bricks to clicks Physical Virtual

  14. Be creative in a sense • Morph advertising to customers or potential customers

  15. Real life applications • "To drive traffic to our new website"

  16. Online Advertising • Google • Sponsor Links • B(V)loggers • A website that sells music beats • Kyren Cwalk / Trickshotproductions • Other supportive websites • Shoes and socks

  17. Be aware of click fraud • Martin Fleischmann of mostchoice.com estimated he lost $100,000 • Online advertising is a fast growing industry • So what? (2X)

  18. Don’t forget the box • Flyers • Gym gear • Print advertising • Magzines • Coupons • Get $10 off with $50 order • Discounts • %10 off $100 plus orders

  19. Marty Kimble • Good vs. Bad

  20. Why Web Cites Fail • Lack of Planning • Lack of Preparation • Lack of Content • Site made difficult to find or search • Not enough keywords

  21. Components of a Successful Web Page • To be successful, a web page must: • Be aesthetically pleasing • Be well planned and thought out • Generate a constant flow of web traffic • Have a strategic business plan • Be in a constant state of evolution

  22. Web Sites as Information Systems • Information Technology – the products, methods, inventions, and standards that are used for the purpose if producing information. • Information System – an assembly of hardware, software, data, procedures, and people that produce information. • Both aid in the achievement of Business goals • Both provide Information

  23. Focus on the Information • Information must be: • Sufficient • Just the right amount of information • Money • Must be worth the cost of gathering • Accurate • Must be reliable and trustworthy • Relevant • People must have a need that your information satisfies • Timely • Must be accessible within a reasonable amount of time

  24. Being Competitive • Principles of Competitive Advantage • Create a new Product or Service • Enhance products or Services • Differentiate Products or Services • Lock in Customers and Buyers • Lock in Suppliers • Raise Barriers to Market Entry • Establish Alliances • Reduce Costs

  25. All wrapped up! You should have learned: • What hardware and software to use • Ways to generate click traffic • Good vs. Bad websites Now go and get bank!

  26. Q AND HOPEFULLY SOME A Paul Wall hearts HTM