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We identified a problem: health-conscious customers often avoid our beloved burger due to its high calorie, fat, and carbohydrate content. To tackle this, we've developed a new "Better Burger" by substituting alternative ingredients to reduce calories, fat, and carbs. The original bun contained 260 calories, 5g fat, and 45g carbs, while our new alternative bun offers just 140 calories, 2g fat, and 27g carbs. Similarly, the original cheese had 125 calories, 9g fat, and 1g carbs, but our alternative has 70 calories, 4g fat, and 1g carbs. The new burger now totals 410 calories, 19g fat, and 28g carbs, making it a more appealing option for our health-focused patrons.
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Building a Better Burger Making our best selling burger into a healthier menu choice
Problem and Solution • Problem: Health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and/or carbohydrates
Our Bun calories: 260 fat: 5 g carbohydrates: 45 g Alternative Bun calories: 140 fat: 2 g carbohydrates: 27 g Bun Nutrition
Our Cheese calories: 125 fat: 9 g carbohydrates: 1 g Alternative Cheese calories: 70 fat: 4 g carbohydrates: 1g Cheese Nutrition
Our Best Seller Total calories: 585 Total fat: 27 g Total carbs: 46 g New Better Burger Total calories: 410 Total fat: 19 g Total carbs: 28 g A Better Burger
