1. CLE 3002.7.3 – Visual, sound, design Standard 7 - media

2. CLE 3002.7.3 – Visual, sound, design CLE 3002.7.3 – Visual, sound, design CLE 3002.7.3 – Visual, sound, design Standard 7 - media

3. What do you think I’m going to try to teach you in 30 minutes or less? • Write your answers here.

4. CLE 3002.7.3 • Recognize how visual and sound techniques or design (e.g., special effects, camera angles, music) carry or influence messages in various media.

5. Just the written word… • The power of sound has a huge influence on how you can get people to buy your product. Whether you’re marketing online, or on television in a commercial, using sound can have the power to encourage customers to listen to what you have to say and make a buy. This rings true for online video if you use it on your sales pages. According to TIME Magazine, the most influential sound you can use in an advertisement is a baby laughing. Second? That would be liquid pouring into a glass/cup, etc. • Find out why below: • I’ll be honest, I would have never guessed these two sounds would have an effect on potential customers. Funny how they mention in the video about trademarking those sounds. Imagine the goldmine you’d have if you could nail down those two distinct sounds and use them to your advantage? It just proves how suggestive the power of sound can truly be as opposed to traditional text.

6. The written word, with sounds • The power of sound has a huge influence on how you can get people to buy your product. Whether you’re marketing online, or on television in a commercial, using sound can have the power to encourage customers to listen to what you have to say and make a buy. This rings true for online video if you use it on your sales pages. According to TIME Magazine, the most influential sound you can use in an advertisement is a baby laughing. Second? That would be liquid pouring into a glass/cup, etc. • Find out why below: • I’ll be honest, I would have never guessed these two sounds would have an effect on potential customers. Funny how they mention in the video about trademarking those sounds. Imagine the goldmine you’d have if you could nail down those two distinct sounds and use them to your advantage? It just proves how suggestive the power of sound can truly be as opposed to traditional text.

7. Recognize how visual and sound techniques or design (e.g., special effects, camera angles, music) carry or influence messages in various media. Visual techniques • http://www.moneymakingscoop.com/blog/ • What techniques call your attention to Squeeze theme on the web page? • http://www.topearningteam.com/?t=123 • Look at this webpage and notice what grabs your attention.

8. Recognize how visual and sound techniques or design (e.g., special effects, camera angles, music) carry or influence messages in various media. Visual difficulty • Blue and red together Too busy Dark writing on dark background and vice versa Small print in a ridiculous font Meaningless symbols unbalanced

9. Your comments

11. Recognize how visual and sound techniques or design (e.g., special effects, camera angles, music) carry or influence messages in various media. Sound Techniques • http://www.homestead.com/ • Using sound effects to create the mood • Scary • Tense • Angry • Funny • Dramatic

12. We Are The World – Music Video • http://www.schooltube.com/video/00bd77a5b89e73feb591/We-Are-The-World-25-For-Haiti-Official-Video • What was the purpose of this music video? • Think about the images, colors and music. • Audience • How does the video make you feel? • Does the purpose match your feeling?

13. Design Techniques • IF you add scary music to a funny picture, do you feel afraid or do you laugh?

14. Recognize how visual and sound techniques or design (e.g., special effects, camera angles, music) carry or influence messages in various media. Student Activity • Write down some of the interesting ads that have gained your attention. • Explain the mood and how they use music, graphics and special effects to make you want to purchase the product….or not. • When you’re watching TV, notice the camera angle or sounds that make you feel angry, happy, sleepy, tense, etc. http://www.chick-fil-a.com/Cows/Campaign-History