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Modern Century Hotels

Modern Century Hotels. The Concept. A Dubai based Hotel Management company introducing three distinct Brands Modern Century “ Plaza Hotels” a five star rated hotel Modern Century “ Court Hotels” a four star rated hotel Modern Century “ agate Hotels”

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Modern Century Hotels

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  1. Modern Century Hotels

  2. The Concept A Dubai based Hotel Management company introducing three distinct Brands • Modern Century “Plaza Hotels” • a five star rated hotel • Modern Century “Court Hotels” • a four star rated hotel • Modern Century “agate Hotels” • a health conscious hotel well positioned on the • top end of the market

  3. Our Objectives To deliver a unique hospitality experience through promoting a healthier lifestyle starting in the MENA region and planning for further expansion. To build three unique brands ( Luxury hotels, mid-scale hotels & serviced apartments) to meet the needs of our customers and to create lasting memories for both leisure & corporate travelers. To Position our brands as innovative, health-conscious hotels that deliver exceptional service at an exceptional value. To hire high performers & experienced hospitality professionals.

  4. Objectives….Cont • To develop a Marketing Plan to promote our brands and highlight the unique selling proposition of each. • To use effective Marketing tools (e.g. E-business, Advertising & PR) to produce optimal results. • To create Loyal business & leisure travelers by using reward programs. • To be the preferred hotel guest choice in each of the MENA capital cities & Resorts sites. • To develop well focused and individual marketing and business plans for each branded hotel in our network ensuring the delivery of the anticipated financial performances and capital returns for shareholders and partners.

  5. Investment Rationale

  6. Investment Drivers • A steady growth of incoming tourism volumes within the Middle East and North Africa region over the last five years with clear indications of continuity. • The emergence of a more sophisticated traveler that demands and expects a variety of newly defined hotel services. • An exponential regional growth in the development of hotels, mixed-use and tourism projects and a broad based regional urban planning expansion. • Growth in Intra-regional travel markets, supported by the increased operations of airline carriers, an improved road infrastructure and the introduction of high quality railway and railroad networks.

  7. Drivers cont…. • A move away from imported and impersonal hotel products that makes no significant difference to the consumers and add little value to asset and capital hotels & tourism investments in the region. • Operations efficiencies and economies of scale in hotel services, marketing and operations. • Better use of existing human & physical resources within the group.

  8. Our Pedigree • Building on a successful worldwide corporate structure and market reputation through CHA International “Consultants of Hospitality Administrators” established since 1998. • The Firm's corporate offices are located in California and Cairo. In December 2002 the UAE licensed office of "CHA International " was launched at the prestigious Media City in Dubai with a successful connection with both business and corporate industries of the GCC community. • Since 2002 CHA International expanded to 29 locations / office around the Globe while servicing the Hotel and Hospitality industry in all five continents. • The scope of "CHA" activities range from consulting on specific operation / management strategy to direct management contracting.

  9. “CHA International” Organizer The prestigious Annual “Regional” awards The mission of MENA Travel Awards is to achieve excellence and eminent endurance in the Middle East Hospitality industry global aspiration, through -Annually recognizing and rewarding real virtuosities and superior services in the Region. -Encouraging even higher standards and applaud the exceptional effort made by so many of the Industry members. -Stimulate the Hospitality competition spirit in order to reach higher levels of brilliances, within the region. -Motivate the cooperation and team work amongst the industry's various segments, develop value packages and better provide the end users with regional value added services.

  10. Why Modern Century Hotels? • Vast experience and knowledge of the International hotel industry • Technical strength and professional approach • Young, contemporary & mobile • Consistent delivery of product quality and services • Select locations for hotels as well as resort projects • Home grown, world-class, full service and fully licensed hotels

  11. Why Modern Century Hotels? Cont…. • Contemporary architectures with features that stand the test of time and reflect the comfort of discerning lifestyle • Unique interior design features for immediate recognition and market longitude • Create a, healthy, innovative and luxurious hospitality and nutrition options for hotel guests clearly setting our hotel brands ahead of the others. • Wellness, health & fitness and recreation are at the core of MCH brand values. AGATE Hotels offer unique lifestyle facilities aimed at attracting the savvy traveler and the local community alike.

  12. Modern Century Plaza provides a full service and licensed hotel facility. • Typically developed in high traffic, popular key City Centers locations and Resorts areas. • The MCP Hotels and Towers respond to increased need for urban hotel facilities, incorporating ample car parking space and an array of signature catering outlets. • When in a Resort location, MCP will typically be a low rise property spread over a larger plot. • It features extensive recreation, leisure and health facilities. • Increasingly focused on family occupancy, it will offer larger rooms and feature a higher ratio of inter-connecting units.

  13. Food & Beverage • Individuality for each restaurant and catering venue run as an autonomous profit center • Highly themed through service selection, design, furniture and equipment, staff uniforms, food variety, service, presentation and overall atmosphere • Each outlet manager will develop their own base of loyal clients • All day dining open concept dominated by centre piece bar/counter with live cooking facility. • MCP will have a minimum of two restaurants and one lounge including : -All Day Dining Concept -Specialty Restaurant -Lounge -24 hours room service

  14. A mid-scale Four Star hotel, Modern Century Court, is located within the cities’ business districts. • The MCC Hotels and Towers respond to increased need for practical hotel living in urban and peripheral locations. • MCC responds to the demand for a shorter hotel stay with a lower guest dependency on in-house food & Beverage consumption, however, with no compromises on quality of standards and services. • When in a Resort location, MCC will typically be a low rise property. • It features some recreation, leisure and health facilities.

  15. Food & Beverage • A well designed, comfortable and spacious restaurant will cater to the needs of the in-house guest. • The hotel main restaurant will benefit from direct sunlight, offering attractive views and will operate around the clock. • Highly themed through service selection, design, furniture and equipment, staff uniforms, food variety, service, presentation and overall atmosphere • MCC will have a minimum of one restaurant and one lounge including : -All Day Dining Concept plus a menu service -Lounge

  16. agateis a balanced, healthy lifestyle. It is a Connection to the Natural World. Known as a healing gemstone, agate is primarily used to help bring positive changes. • agate hotels are more than just accommodations – it’s a way of life and state of mind that’s based on the philosophy that fulfillment is found by enriching the mind, body and soul through a healthy lifestyle. • On arrival, guests are offered a complimentary health & wellness consultation, designed around their goals and objectives, current state of health and ability to achieve those goals.

  17. An advisor will help guests achieve the most out of their stay by devising a personal program of treatments and services. • We offer every guest a total lifestyle transformation to achieve wellness and longevity with a full range of health and wellness treatments. • All treatments are registered and administered by our expert health professionals that include consulting doctors, naturopaths, fitness instructors, spa therapists, nutritionists and alternative health practitioners. • Whether staying for a week or for two days, our programs are focused on balancing and rejuvenating the mind, body and soul. • Agate programs are tailored to suit your individual lifestyles, whilst simultaneously improving your quality of life through the integration of naturopathic and conventional remedies.

  18. The Team

  19. Thank you

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