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“Should I Stay or Should I Go” -The Clash

o r, Should I Go?. Should I Stay?. The Fast Paced World of Student Dining Today. THEN…. “Should I Stay or Should I Go” -The Clash. The Lessons:. Accountability. Buy-in. Marketing. Rewards. Lesson I: Every Successful Program Requires Accountability. Step 1:

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“Should I Stay or Should I Go” -The Clash

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  1. or, Should I Go? Should I Stay? The Fast Paced World of Student DiningToday THEN… “Should I Stay or Should I Go” -The Clash

  2. The Lessons: Accountability Buy-in Marketing Rewards

  3. Lesson I: Every Successful Program Requires Accountability

  4. Step 1: Create & Define Unit Marketing Coordinator (UMC) Unit Marketing Coordinator

  5. Position Description

  6. UMC Audit • 1. Signage • All station signage is in proper use. 10%     • All nutritional signage is in proper use. 10%     • All marketing signage is in proper use. 5%     • All signage is in proper storage containers and organized. 10%     • No handwritten signs are present. 5%     • No tape is on the walls or showing behind any signs. 10%   • Sustainability wall is properly maintained. 5%   • 2. Communication • Email communications were checked and responded to. 10%   • All posters and signage were picked up on time. 20%     • All meetings were attended on time 10%     • All assignments were completed on time 5%  

  7. Weekly Promotional Reminder

  8. Step 2: Create & Define Unit A Student Secret Shopper Program

  9. http://www.surveygizmo.com/s3/819894/Mystery-Shopper-Program

  10. Weekly Follow up & Review

  11. Lesson II: Every Successful Program Requires Buy-in

  12. Bi-Annual Promotional Planning You will need:

  13. THE RESULTS

  14. Lesson III: Every Successful Program Requires Marketing

  15. The Promotional Campaign Equation Foam Board Calendars Orientation Fliers Station Signage Facebook Twitter Georgia Tech Cable Network (GTCN) www.gatechdining.com Plasma Promotions

  16. Lesson IV: Every Successful Program Requires Rewards

  17. Rewards Done Right! Club Sponsored iPads iPads! ? Campus Life Campus Life Dining Cash Local Sporting Events Club Sponsored Tickets Local Sports Dining Cash

  18. Group Activity

  19. Dori Martin District Marketing Manager dori.martin@sodexo.com 404-894-4239 Julie Elion Communications & Marketing Manager julie.elion@gatech.edu 404-894-9654

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