Advances in Communication Strategies Office of General Communications (OGC) – Ministry of Health (MINSA) PERU Panamá,

1. Advances in Communication Strategies Office of General Communications (OGC) – Ministry of Health (MINSA) PERU Panamá, 30 October, 2007

2. Advances in Communications Strategies OGC-MINSA • Project Support for the Preparedness and Response Plan to a potential Avian Influenza Pandemic in Peru. • Opportunity for financing by the Centers for Disease Prevention–CDC Atlanta. • Communication materials validation in three priority areas of the country: Arequipa, Puno, Iquitos. • Signing of Agreement with the National Service of Agrarian Health – Ministry of Agriculture (SENASA) and the Peruvian Association of Poultry Farming (`food safety`).

3. Advances in Communications Strategies OGC-MINSA • Implementation of Professional Development Course Workshops for journalists specialized in Avian flu (month of June). • Management of the “Healthy Markets” intervention. General Health Directorate Environment (DIGESA).

4. Advances in Communications Strategies OGC-MINSA • Professional Development Course Workshop for Journalist specialized on Avian Influenza. • 15 trained journalists: Servimedic, Terra, Canal 4, Perú21, Internoticias, La República, El Comercio, El Peruano, Gestión Médica, Caretas, Perú Informa, ALC Noticias, Agencia Press, Correo y Trome

5. Advances in Communications Strategies OGC-MINSA • Macroregional Workshops on Risk Communication • 95 communicators trained at the national level: health sector communicators (*Directorates and Sub Health Regions, health networks and hospitals) of the regions of Cajamarca, Amazonas, Bagua, Jaén, Chota, Cutervo, La Libertad, Tumbes, Piura, Sullana, Lima, Callao, Ayacucho, Junín, Huánuco, Pasco, Huancavelica, Ancash, Arequipa, Cusco, Puno, Apurímac, Andahuaylas, Moquegua, Tacna, Ica. • Headquarters: Cajamarca, Lima y Arequipa

6. ACTIVITIES

7. Communication Materials OGC-MINSA • ADVERTISING CAMPAIGN COVER YOURSELF UPON COUGHIN AND SNEEZING • Moment: Prevention • TV Spot (flue-influenza 30”) • Target Population: M-F age 18 and over NSC CDE • Channels 2 and 7, prime time • Week of October 10 - 16 • 172 notifications/ 405.9 GRP´s • Promote interest in the topic

8. Advances in Communications Strategies OGC-MINSA • ADVERTISING CAMPAIGN COVER YOURSELF UPON COUGHIN AND SNEEZING • Moment: Prevention • Message dissemination: TV Spot (prevention and influenza control 30”) • Target Population: M-F age 18 and over, total NSE • Rotating schedules among the radios: Moda/Panamericana/Ritmo • Week of October 10 - 16 • 84 notifications/ 128.8 GRP´s, 7,868 hits

9. Advances in Communications Strategies OGC-MINSA • 161,000 prints: graphic design materials distributed to the 34 Health Departments (DISAS) and Regional Health Departments (DIRESAS) at the national level: posters, pamphlets, leaflets, stickers.

10. 60,000 Posters • Audience: general population • Content: how to avoid the spreading of diseases by coughing or sneezing correctly .

11. 35,000 Pamphlets • Audience: general population • Content: washing hands and foods, how to correctly cough and sneeze.

12. 37,000 Leaflets • Audience: general population • Content: hand and food washing, space ventilation, how to cough and sneeze correctly

13. 2,000 passports to health • Audience: Travelers • Content: advice for a healthy stay, preventive measures for the avian flu .

14. 20,000 questions and answers guide • Audience: general population, health personnel • Content: basic concepts on avian influenza

15. 2, 500 pamphlets for breeders of backyard birds • Audience: breeders of backyard birds • Content: basic advise for breeding healthy birds

16. 2,500 pamphlets for fight cock breeders • Audience: fight cock breeders • Content: basic biosafety advice for raising fight cocks

17. 2,000 stickers • Audience: wholesale food market vendors • Content: health certification

18. Communication Achievements • Realization of the PREVENTION ADVERTISING CAMPAIGN COVER YOURSELF UPON COUGHING AND SNEEZING through Mass Media with an approximate investment of US $60,600 (between production of advertising components and media guidelines). • Outbreak Communication Training of Diresas-MINSA Communicators performed in a decentralized manner. Subsequently, at the local level, similar trainings were carried out (example: Yunguyo, Puno). • At the Ministry of Health level there was an approval for an additional year of the project with CDC, which will have a communications component: to continue the prevention campaign, documentary production, printing of new communication materials, and will count on technical support from PAHO.

19. Challenges • Reactivate the work of the Multisectoral Commission of Planning against the pandemic influenza, with participation of different sector communicators. Reappraise work of Communicators. • Support the General Bureau of Communications-MINSA in order to continue the development of plans even without having a established budget. • Perform advocacy functions and the establishment of the pandemic influenza issue on the political agenda in order to influence decision makers and generate joint activities. • Search for partners in the private sector and train the media in order to achieve support in the dissemination of preventive messages for the population and throughout the stages considered by the WHO.