HELLO! We are Creative Skillset

1. HELLO! We are Creative Skillset RhidianDafyddFaye Hannah Saint John Walker Stephen Williams

2. HELLO! We are Creative Skillset Creative Skillset is the Sector Skills Council and industrial partnership for Creative and Digital Media, Fashion and Textiles, Publishing and Advertising sectors. Another definition: Our mission is to help the UK Creative Industries be the best they can by leading the sector’s skills and talent drive. We try to design solutions to fill skills gaps

3. A World of digital DISRUPTION …and how we can get the skills to survive RhidianDafydd, Faye Hannah, Saint John Walker Creative Skillset

6. What does our new disrupted • world look like in the UK? • Media usage accounts for more than 60% of time spent in leisure activities across Europe; • The Internet has driven consumption levels of creative products to record levels (+20 percent from 2004 to 2011 for the EU-27). • U.K. media usage was among the most dynamic of the EU-27 countries with an increase of over 30 percent. • New consumer experiences are being created and effectively monetized.

7. We are spending more time on creative products All growth in the creative industries is driven by digital media (an additional 30 billion euros in revenue in 2011 from 2001) “In our survey of experts, nearly 100% of the respondents agreed that consumers use more creative content today than ever before and that they gain access to more relevant content as a result of digitization”. Booz and Co, 2013

8. We are increasing revenue against the tide

9. “A new ecosystem architecture is emerging and presenting great opportunities. At the heart of the most successful business models is a seamless consumer experience, increas­ingly realized by new market entrants or involving their partnerships with incumbents”.

10. What’s driving our success?

11. This constant disruption changes the skills we need and how we can get them

12. The Challenge 66% of employers are dissatisfied with the digital skills of their workforce 85-90% of jobs will require ICT skills by 2020 132,000 estimated new jobs to be created around Big Data between 2012-2017. Only 35% of British are using internet for learning. Figures: Go ON UK/ e-skills

13. Let’s talk Fusion!

14. We need a Fusion of Skills Employers are looking for an intermix of Creativity, Technology and Entrepreneurialism As Creativity and Technology combine in hybrid ways, new business, intrapreneurial and entrepreneurial skills are needed to leverage and exploit the possibilities

15. Fusion of Skills “If the UK’s creative businesses want to thrive in the digital future, you need people who understand all facets of it integrated from the very beginning…bring engineers into your company at all levels, including the top.”  “You need to bring art and science back together.” Eric Schmidt, Chair of Google, MacTaggart Lecture, Edinburgh TV Festival, 27 August 2011.

16. Fusion of Skills “The fusion of technology with the creative and digital industries is as vital to the UK’s economic growth as that of science, engineering and manufacturing”  The Fuse – Igniting High Growth for Creative, Digital and IT Industries in the UK, Council for Industry and Higher Education, 2011.

17. Fusion of Skills The lack of application of STEM skills to creative subjects, and vice versa, leads to these two crucial skill sets for a digital economy being viewed and developed on parallel tracks.

18. Introducing T-Skills

19. A Fused Worker might look like this

20. But can Education supply?

21. Has a lot really changed?

22. Has Pedagogy caught up with Digital?

23. Is the classroom always the right place for skills?

24. Skills can be taught differently Mobile Learning Market to reach $9.1 billion by 2015. The worldwide market for Mobile Learning products and services reached $3.2 Billion in 2010. The five-year compound annual growth rate (CAGR) is 22.7% and revenues will reach $9.1 billion by 2015. (Ambient Insight Mobile Learning Market Forecast 2009-2014) It is predicted that the edutech space is set to be worth $107bn (£70bn) by 2015

25. Skills can be taught differently Here’s some solutions

26. APPRENTICESHIPS CPD CREATIVE PROVISION

27. APPRENTICESHIPS

30. CPD

31. CREATIVE PROVISION

33. What is the Creative Skillset Tick? The Creative Skillset Tick signposts the courses and Apprenticeships that have earned employer approval for providing the most industry-relevant education and training available. We’re about to open the Tick up to all HE applicants

34. Before the Tick: navigating the course maze Students found it difficult to know which courses were right for them and their career aspirations. Employers found it difficult to know which courses to recruit from. Our Tick is one of the accreditation systems listed on the KIS.

35. Drop me a line if you want this poster! saintw@creativeskillset.org

36. The Creative Skillset Tick Find the best courses and training available using our course database.

38. Find out more Details of courses awarded the Creative Skillset Tick can be found at: http://courses.creativeskillset.org Higher education course accreditation will ‘go live’ for all applicants in one month!.

39. THANKS FOR LISTENING!