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1º Congresso de Supply Chain 26/09/2008 - IBPSC– São Paulo

1º Congresso de Supply Chain 26/09/2008 - IBPSC– São Paulo. “ V ALUE C HAIN A NALYSIS” (Análise da Cadeia de Valor) Palestrante: Cesar Arroyo Filho. O que é Cadeia de Valor? Para que serve a Análise da Cadeia de Valor?.

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1º Congresso de Supply Chain 26/09/2008 - IBPSC– São Paulo

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  1. 1º Congresso de Supply Chain26/09/2008 - IBPSC– São Paulo “VALUE CHAIN ANALYSIS” (Análise da Cadeia de Valor) Palestrante: Cesar Arroyo Filho

  2. O que é Cadeia de Valor?Para que serve a Análise da Cadeia de Valor? “Análise de cadeia de valor é empreendida para entender o comportamento de custos e as fontes de diferenciação.” John Shank & Govindarajan, 1993 “Cadeia de Valor é o conjunto de atividades criadoras de valor desde as fontes de matérias primas básicas até a entrega do produto ao consumidor final”.

  3. Swiss Watch Industry(Percentage of Worldwide Unit Production)

  4. Swiss Watch IndustryValue Chain

  5. Consumer Value Profit Chain Sell out Price Cost Sell in Price A 100 120 160 B 105 135 170 / 180 C 85 120 165 / 180 D 105 150 200 E 85 115 160 E Cost C PROFIT comes from D Brand Value

  6. Value Chain Analysis: 0,0 50,0 100,0 150,0 200,0 250,0 B A 300,0 350,0 R.M Mfg. Sales G&A Fin EBT Incent. Tax DMfg. DSales DAdm DEBT DTax

  7. Value Chain Analysis: SUPPLIER PLANT Sell in R.M. Mfg. Sales G&A EBT Incent. Tax Price 153 49 18 14 5 19 20 27 A 117 45 19 11 4 12 6 21 B 44% 17% 7% 4% 1% 4% 2% 8% 4,3 -0,7 2,3 1,9 7,7 13,5 6,3 35,3 Diff. 4,3 3,5 5,8 7,7 15,4 28,9 35,3 23% Acc

  8. Value Chain Analysis: Sell in Sell out End User Sales KM CPK Mfg. Sales Adm EBT Tax Price Price R$/tire KM/Tire R$/000'Km Difference 306 153 36 44 21 28 25 3,06 -6% 100000 A 261 117 33 37 21 33 19 3,26 6% 80000 B 45% 13% 14% 8% 13% 7% 100% 35,3 3,1 6,6 0,0 -5,8 6,1 45 Diff. 23% 38,3 45,0 45,0 39,1 45 15% Acc

  9. Analise da Cadeia de Valor para atingir vantagem competitiva

  10. End User Value PerspectiveBBTS – TheThree Bags Strategy to attend End User Value perspective

  11. Value Chain Analysis COMMODITY PRODUCT R$ 0,02 R$ 0,50 Per cup Per cup SERVICE EXPERIENCE R$ 5,00 R$ 1,50 Per cup Per cup

  12. Obrigado cesar.arroyo@bandag .com.br

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