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New forms of advertising

New forms of advertising. The Prosumer. Producer & Consumer refers to a new kind of consumer  they take a more active role The prosumer creates goods for their own use and possibly to sell. (YOUTUBE) Prosumers create value for companies without receiving wages. Examples.

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New forms of advertising

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  1. New forms of advertising

  2. The Prosumer • Producer & Consumer • refers to a new kind of consumer  • they take a more active role • The prosumer creates goods for their own use and possibly to sell. (YOUTUBE) • Prosumers create value for companies without receiving wages.

  3. Examples • Lego! – Lego have events where kids (and adults) can show their creations. They also allow user to upload their creations, and if Lego wants they can market their design. • Lego Mindstorm • Second Life - Second life is created by it’s consumers who are at the same time producers…Linden Labs1% contribution

  4. Examples • App designers • Youtube • Wikipedia • Jay-Z • Doritos & Lays- Marketers began with the “hipper” and younger Doritos and are now marketing to the Lays’ demographic.

  5. Hackers • Mash ups • Rise of Re-mix culture • Journalism • Producers

  6. What if I told you this is already happening on TV? • Lost (2004-2010) • Theories on the show lost hit 482 000 by 2006 • Integrated marketing and sites for fan use allowed fans to react and continue the experience after the show was over. • Fans said they wished they could watch more lost during the week – ABC created lost mini-episodes and more fan sites.

  7. What they learned • “Love your fans! Feed your fans!” • Your fans are not morons. • Let them be part of the “game”. • Don’t tell a story; create an experience.

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