Green Industry Risk Management Comprehensive Education

1. Green Industry Risk Management Comprehensive Education National Extension Risk Management Education Conference. April 12-13, 2011. St. Louis, MO Dr. Marco A. Palma Assistant Professor and Extension Economist Texas AgriLife Extension Service Texas A&M University System mapalma@tamu.edu

2. Outline • Who is the target audience? • Green Industry Background • Educational materials • Project Outcomes • Follow up

3. Who is the target audience? • Green Industry producers • Nursery and greenhouse growers • Landscaping design and maintenance • Retail nurseries and garden centers

4. Green Industry Background

6. Firm Size Distribution by Annual Sales

7. Validated business population excludes inactive and disqualified firms in telephone survey. Expanded estimates compiled by state and firm size strata.

8. Sales by State in Million $

9. Plant Types Produced/Sold

10. Sales Transaction Methods Used

11. Market Channels Used

12. Other Sales Practices Followed

14. Texas Size and Trends

19. Economic Impacts

20. Educational Materials • Immigration and Labor handbook • Green Industry Risk Management Guide • Webinars • Presentations • Available in Risk Management Library

21. Educational Materials • Planned for 150 live participants • Actual number 365 • Follow up – planned 350 • Actual 550 • Distributed over 800 copies of materials

22. Educational Materials • Partnership with industry groups are key • Overwhelming response to webinar participation • Economic crisis • Cost effectiveness of delivery • Promotion of webinars to all TNLA members –

23. Educational Materials

24. Immigration and Labor HB • A brief History and Overview of US Immigration • Government Agencies Principally responsible for Immigration • Immigration Reform and Control Act 1986 • Social Security No Match Letters • The Green Card process • Non-Immigrant Visas • H2A Program

25. Immigration and Labor HB • Migrant and Seasonal Ag Worker protection Act • Migrant Labor Housing Facility Act • Farm labor Camps • Standards for Sanitation at temporary places of employment • Employment of Minors- Federal & Texas • Work Opportunity Tax Credit • Fair Labor Standards Act • Texas Minimum Wage Law

26. Immigration and Labor HB • Texas Payday Law • Federal Income Tax Withholding • Social Security • Unemployment Compensation • Texas Workers Compensation Law • Advanced Earned Income Credit • Worker Protection Standards Act • Agricultural Hazard Communication Act of TX • Occupational Safety and Health Act

27. Immigration and Labor HB • Motor Carrier Regulations –Federal & Texas • Equal employment Legislation Responsible Agencies Sections Name Address Phone Numbers Website Email addresses

28. Risk Management Guide • Size and Structure of the Green Industry • Overview of Risk Management Principles • Production Risks and Responses • Risk Management through Crop Insurance • Marketing Risks and Responses • Financial Risks and Responses

29. Risk Management Guide • Human Resource Risks and Responses • Legal and Environmental Risks and Responses • Funding: National Crop Insurance Services, USDA Risk Management Agency

30. Webinar 1 • “High Performance Management to Survive Turbulent Times” • Action Points to Survive the Downturn – Dr. Charlie Hall, Texas A&M University • Differentiating By Being Sustainable – Dr. Don Wilkerson, Texas A&M University • Marketing Green – Dr. Jenifer Dennis, Purdue University

31. Webinar 2 • “Water Quality, Conservation, and Management” • What's in Your Water? Water Quality and Treatment for Pathogens and Algae - Dr. Paul Fisher, University of Florida • Knowing Exactly When to Apply Irrigation Water - Dr. Peter Ling, Ohio State University • Water Management that Makes Cents! - Dr. Don Wilkerson, Texas A&M University

32. Project Outcomes – webinar 1 • Increase in Knowledge, differentiation - 19% • Increase knowledge sustainability 7% • 75% will adopt the practices • $133,000 in economic profits/savings ($1,000 was largest category) • Additional 467 views of the recording

33. Project Outcomes – webinar 2 • Increase in Knowledge – 41% • 82% will adopt the practices • $839,000 in economic profits/savings • Additional 83 views of the recording

34. Project Outcomes • $972,000 in economic profits/savings with 365 participants • Additional 550 views • $1,465,000 in additional economic impacts • For total of $2.4 million in economic benefit. Award Size: $40,238 • $59.6 dollars in return for every $1 invested

35. Questions Dr. Marco Palma Assistant Professor and Extension Economist Texas AgriLife Extension Service Texas A&M University System mapalma@tamu.edu http://hbin.tamu.edu