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Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter

Unlock the potential of your chapter with a dynamic website that promotes your programs and develops student skills. Learn about the benefits of an Ag program website, from community outreach and recruitment to saving time and enhancing fundraising. This workshop covers website development essentials, such as defining purpose, identifying audiences, and targeted content creation. Engage your members by building essential communication and leadership skills while promoting accomplishments and activities. Get started today and transform your online presence with resources and expert guidance.

jessica-mitchell
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Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter

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  1. Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter • Promoting Your Program • Developing Student Skills

  2. Building Websites promoting your programdeveloping student skills Tech Services: Web & GIS Web focus on data & dynamic sites Function before form Usability is key Mainly ag clients, now branching out Quentin Rund PAQ Interactive www.paqinteractive.com qrund@paqinteractive.com (217) 762-7955 Central Illinois farm boy Too many older brothers Peace Corps, Tunisia Started PAQ fulltime in 1997

  3. Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter Workshop Outline • Benefits of Ag Program Website • Website Development, What’s Involved • Building Student Skills • Getting Started, Resources

  4. Benefits of an Ag Program Website • Community outreach • Recognize student achievement • Boost recruitment • Save time • Enhance fundraising • Get with the times • Build student skills

  5. Web Development, What’s Involved • Defining the purpose • Identifying the audience • Determining Content • Planning Creation and Maintenance • Assigning Responsibility

  6. Defining the Purpose • Promotion of activities • Communicate with alumni • Recognize achievement • Recruitment • Service to community • Fund raising

  7. Identifying the Audience • Primary • Members • Students • Potential members • Secondary • Parents • Community • Administration

  8. Determining Content • What do other chapters do • What are my audience’s interests • How often will it change • Who will be responsible • Timeline and goals for Content Management • Program of Activities

  9. Planning Creation and Maintenance • Organizing content (information architecture) • Timeline for creation • Schedule for maintenance • Use program of activities as a guide • Hold a design contest

  10. Assigning Responsibility • Make it a team effort • Allow members to pursue interests • Set and enforce deadlines

  11. Building Student Skills • Builds Communication Skills • Builds Thinking/Analysis Skills • Builds Life-long Learning Skills • Community Outreach • Applied Learning

  12. Building Student Math Skills • Layout and design • Resizing images • Budgeting time and resources • Profitability – do we have enough sponsors to sustain production • Web statistics • Analysis • Stats • Decision making

  13. Think, Learn, Communicate • Thinking • Planning • Delegation • Teamwork • Decision making • Learning • Finding solutions for what you want to do • Implementing ideas from other sites • Learn how to find answers • Communicating • Writing • Marketing • Interviewing • Speaking (podcasts)

  14. Getting Started • www.ffachapter.net • Facebook.com • MySpace.com • Let your kids get you started

  15. Officer Pages • Officer Teams • Individual Officers • Writing • Photography • Interviewing • Speaking • Great opportunity for freshmen to interview more experienced members

  16. Home Page Items • Short bursts of information • Link to more content • Update regularly • Promote upcoming activities • Recognize achievements

  17. Awards • Recognize achievement at the chapter and individual level • Build a history of winners • Good activity for Reporters

  18. Events • Post chapter events • List CDEs • Provide convention information • Promote chapter banquets • Include fundraising activities • Post deadlines for signup

  19. Photo Gallery • Promote the fun • Reward good work • Record chapter activities • Photo contest • Spark creativity

  20. Alumni / Advisory Council • Recognize involvement • Show appreciation • Keep community active in chapter

  21. About Our Chapter • Give some history • Provide current stats • Promote annual activities • Suggest how to get involved

  22. Forms / Docs • Make it easy to find forms • Parents appreciate this • Link to docs from other places in site

  23. eNewsletter • Excellent communications tool • Cuts publication costs • Add color – nothing extra • Allows more regular publication • Provide opt-in service • Tips: short, to the point, tighten writing skills

  24. Sponsors • Sell sponsorship • Sponsor certain parts of the site • Newsletter sponsors by month • Calendar sponsors – now online • Link backs

  25. Other Content Areas • Committees • About FFA • Annual Report • Classes Offered

  26. Fundraising • Online Store • Market ChapterGoods & Services • Greater exposure

  27. What Else? • FFA jacket order form • Alumni spotlight • Ag program website • Online CDE tutorials

  28. Contact Info Quentin Rund PAQ Interactive (217) 762-7955 qrund@paqinteractive.com www.ffachapter.net

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