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Analyzing the Failure of Kingfisher Airlines: A Case Study from E-Governance EPGP

This presentation examines the failure of Kingfisher Airlines (KFA), founded in 2005 by Vijay Mallya, which never recorded a profitable quarter and was grounded in October 2012. It highlights the airline's significant financial losses, with a reported loss of Rs 16,000 crore by March 2013. Utilizing a Fish Bone Diagram, the presentation identifies key causes of the airline's downfall, including management decisions, market competition, and operational inefficiencies. It aims to provide insights into the complexities of government process re-engineering in the aviation sector.

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Analyzing the Failure of Kingfisher Airlines: A Case Study from E-Governance EPGP

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  1. Executive Post Graduate Programme in e-Governance (EPGP-EG), 2013-14 Government Process Re-engineering Fish Bone DIAGRAM FAILURE OF KINGFISHER AIRLINES GROUP-3 Pravin Kolhe Mr. Krushna Chandra Satapathy Ms. ArchanaShinde Mr. Arbind Kumar

  2. Failure of KFA • Kingfisher Airlines (KFA) operating in India since May 2005 founded by Vijay Mallya. • KFA never had had a profitable quarter & was grounded in Oct- 2012. • Loss on Mar-2013 is Rs16,000 crore

  3. 2. List of Causes

  4. 3. Affinitization

  5. 3. Affinitizationcontd…

  6. 3. Affinitizationcontd…

  7. Thank You…! ---------------------------------------------------------------------------- Group 3, EPGP-EG, 2013-14

  8. Contact: - Pravin Kolhe, Executive Engineer Water Resources Department, Government of Maharashtra Email:- pravinkolhe82@gmail.com www.pravinkolhe.com PPT downloaded from www.pravinkolhe.com

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