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Reaching the Underserved

Reaching the Underserved. Judy Stevens, MS SNAP-Ed State Project Associate Virginia Master Well Owner Network Training October 29-30, 2008 Harrisonburg, Virginia. Financial and Technical Assistance .

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Reaching the Underserved

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  1. Reaching the Underserved Judy Stevens, MS SNAP-Ed State Project Associate Virginia Master Well Owner Network Training October 29-30, 2008 Harrisonburg, Virginia

  2. Financial and Technical Assistance • Virginia Dept of Housing and Community Dev’t (http://www.dhcd.virginia.gov/HousingPreservationRehabilitation/default.htm) • Emergency Home Repair Program • Indoor Plumbing Rehabilitation Programs • Livable Homes Tax Credit • Virginia Lead Safe Homes Program • Water/Sewer Programs • USDA Rural Development Housing Programs(504) (http://www.rurdev.usda.gov/rd/nofas/index.html) • Very low to moderate income housing loans for single or multi-family homes • Grants for homeowners 62+ • Rural rental housing loans

  3. Financial and Technical Assistance • Southeast Rural Community Assistance Project (http://www.sercap.org/programs/rc_facilities_dev.htm) • Rural Communities Facilities Development Program (emergency housing loans to low income families) • Many resources for small community water and wastewater systems • SAIF Water Wells (Northern Neck) (http://www.saifwater.org/) • Faith-based effort for safer drinking water for rural Virginians • VALUABLE resources/brochures for less-educated homeowners • Provide financial and technical assistance • What is available locally in your area???

  4. Locating Your Audience Free Clinics http://www.vafreeclinics.org/ Public Schools (50% free or reduced lunch) http://www.doe.virginia.gov/ss_services/nutrition/resources/statistics/free_red_elig/07-08/sch/schfreered_07-08.pdf Head Start http://www.headstartva.org/program/index.htm Area Agency on Aging http://www.vda.virginia.gov/aaalist.asp

  5. Locating Your Audience Habitat for Humanity http://www.habitatvirginia.org Local DSS, Local Health Department, Local CSB Local Food Pantry/Local Churches/Child Care Centers SNAP-Ed Program Assistants Smart Choices in the Grocery Store Health Fairs

  6. Locating the Diverse Audience Same as above Nuevas Raices (Spanish newspaper) Carolina Parietti: cparietti@nuevasraices.com Local Ethnic Food Stores

  7. Reaching Your Audience Flyers and Handouts: Use Emotion-Based Messages Referrals Partner with a Person of Trust (Ex. pastor, center director, doctor) County/Local Mailings Local Media

  8. Understand Your Audience Background Education Level What’s important to THEM Attitude

  9. Teaching Your Audience Stick to the “Need-to-Knows”, not the “Nice-to-Knows” Showing/doing - not telling “Sneak” in the education Use Emotion-Based Messages

  10. Emotion-Based Messages Using underlying emotional motivators to drive acceptance of an idea is more effective than appealing with facts. Find out: - What emotional motivators do your audience have? - How can you use them to translate your message? Use the Four Steps….

  11. Four Steps to Facilitating Emotion-Based Motivation Anchor (Open) – ask questions that will lead to emotion-based conversation Apply (Dig) – draw out true feelings about an issue Add (Connect) – show how personal needs are connected with the activities you are suggesting Away (Act) – discuss specific actions to take for getting the job done as well as the potential benefits.

  12. Some Emotion-Based Issues Target the real issues/desires in your audience’s life: -Being a good parent -Having healthy children -Feeling accepted, supported – not isolated -Being in control of one’s life -Staying well

  13. What Pictures Would Express These Concerns on a Flyer? Are you buying water because you don’t trust your well water? $$$$$$$ Does your well water smell like rotten eggs? Do you need to use much more soap to get your clothes clean?$$$$$$$ Are there rust stains on your sink/clothes? Are there black stains on your laundry?

  14. In Conclusion:Only Effective Messages Make A Difference. What Will Make Them Come? • Understand your audience • Know how to interact with your audience • Know how to reach your audience • Use Emotion-Based Messages – they are effective.

  15. References “What will make them come?”. Pam McCarthy. “Teaching Limited Resource Audiences Effectively”. Online resource, Oregon State University. “Faces Of Poverty”. PowerPoint. Mary McFerren. www.touchingheartstouchingminds.com accessed online November 14, 2007. Carrington A, Clarke V. “Learner Centered Approach to Nutrition Education”. PowerPoint.

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