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Strategize Your Organization s Future: Perform a Killer Pest Analysis Danette Shepard, MPA D.R. Shepard Consulting and

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Strategize Your Organization s Future: Perform a Killer Pest Analysis Danette Shepard, MPA D.R. Shepard Consulting and

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    2. PEST Analysis Plays an important role in creating opportunities Completely External (local, regional, state, federal levels) An exercise in totally being aware Political Economic Social Technological External Review This will marry with the SWOT in the endExternal Review This will marry with the SWOT in the end

    3. Uses for PEST Analysis Strategic planning Service or product development Marketing Evaluation Personal Development Planning

    4. Political Funding, grants and initiatives Lobbying limitations Wars and conflict Government terms Elections Inter-governmental relationships Terrorism Political Stability Political trends Governmental leadership Safety

    8. Economic Home economy Economic trends Nonprofit status and taxation Interest Rates & Monetary Policies Do more with Less Consumer Confidence Job growth and unemployment Consumer confidence index Cash flow

    10. Social Demographics, Population Shifts Age Social Mobility Work/career/attitudes Tipping Points Health Conscious Living condition Media Views Advertising and publicity

    13. Technological Core technologies Industry focus New inventions Knowledge transfer Life cycle technological obsolescence Energy use and costs

    18. Variation - PESTLE Analysis Political Economic Social Technological Legal Environment

    19. Legal Current legislation Future legislation Regulatory organization processes Employment Law Industry specific regulations Competitive regulations

    20. Environmental

    21. Environmental Ecological Environmental issues Consumer values Staff attitudes Management style Staff morale Staff engagement

    22. Ethical Ethical beliefs Shared values Equitable healthcare Conflict of interest Lobbying Advocacy Nepotism

    23. Variation - SLEPT Social Legal Economic Political Technological

    24. Variation - STEEPLE Social/demographic Technological Economic Environmental (natural) Legal Political Ethical

    25. PESTLE Analysis A simple technique which can be used in a fairly sophisticated way, particularly when combined with Risk Analysis, SWOT Analysis, an Urgency-Importancy Grid and expert knowledge about the organization and its external factors

    26. Personal Development Planning Brainstorm and identify 5-10 things which, based on existing knowledge, may change or are likely to change over the short term, medium term and long term.

    27. Assess and Evaluate Impact Affect Relevance Importance on/to/for you.

    33. Narrowing Down the Odds the PEST Analysis

    34. Identify an Action Plan THEN TAKE ACTION

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