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Ad Blocking Software Usage by State in 2015: Internet Users, Global Costs, and Industry Effects

This article explores the usage of ad blocking software in the United States, including the economic cost of blocking ads and the impact on different industries. It also provides insights into online time spent by device, ad-blocker adoption in Europe, reasons for adopting ad blocking, and users' willingness to switch off ad blockers.

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Ad Blocking Software Usage by State in 2015: Internet Users, Global Costs, and Industry Effects

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  1. US, Ad blocking software use by state 2015 • % share of internet users • Source: PageFair and Adobe, 2015 Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  2. Global, active ad blocking software users • Millions • Source: PageFair and Adobe, 2015 Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  3. US, economic cost of blocking ads • US$ billions • Source: PageFair and Adobe, eMarketer, 2015 Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  4. Global, effect of ad blocking by industry • Share of ad-blocking rates by site category • Source: PageFair and Adobe, 2015 Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  5. Global, online time by device • Internet users aged 16-64. Hours:Minutes. May not sum due to rounding. • Source: GlobalWebIndex • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  6. Europe, ad-blocker adoption, by country • % share of internet users • Source: PageFair and Adobe, 2015 • Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  7. US, reasons to adopt ad blocking • % of respondents, sample of 400 US non-users • Source: PageFair and Adobe, 2015 Ad Blocking Report • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

  8. UK, share of users who would switch off ad blocker if requested to • % of respondents • Source: IAB UK; Ad Blocking Report, Wave 4, February 2016 • Extracted from Adstats: UK adspend forecast • To click through to article, use Slide Show view

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