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Effective Fundraising: Building Relationships for Sustainable Impact

Learn the key strategies and techniques for successful fundraising, including relationship building, proposal writing, and research. Discover different sources of donor funding and how to meet their needs for accountability and communication.

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Effective Fundraising: Building Relationships for Sustainable Impact

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  1. Catherine Smetherham catherine@fundingsolutions.co.za O827777513

  2. When I think of the word “fundraising” I immediately think of ….. and I feel……

  3. What fundraising IS NOT...

  4. Spray and Pray

  5. The difference between fundraising and marketing...

  6. What are you selling your funders? Hope for change

  7. The cycle of fundraising

  8. Report writing & Nurturing Start here... So what is fundraising? Relationship building Proposal Writing Research

  9. It is about having maximum, dedicated, ongoing, internal capacity.

  10. Trusts, foundations e.g. Templeton Foundation Funding platforms e.g. Givengain / Greater Capital SA Businesses - CSI – corporate social investment ED funding – enterprise development High net worth individuals Government programmes International AID and other organisations Sources of donor funding Sources of donor funding

  11. What do donors need? • A champion “People give to people” • Accountability • Communication • To be thanked, and thanked and thanked and thanked and thanked, again and again in as many ways as are appropriate and possible.

  12. Where to find donors

  13. Annual Reports of other organisations Bill boards, magazines (Financial Mail) Organisations like Inyathelo Donor Directories Word of mouth Websites e.g. Fundsforngos.org Internet Networking Other?

  14. Researching donors...

  15. Food security and agriculture Leadership development Human Rights Gender equality Sports development Community development Safety and security Capacity building Capital projects Arts and Culture Technology Advocacy Seed funding Enterprise development Environment issues Skills development Education Health Academic Innovation Housing Research

  16. Building relationships with donors...

  17. You are trying to build relationships

  18. Get your donor talking...

  19. Get the meeting !!!!!!!!! • What is your area of interest as a funder? • What criteria for funding do you have within that field? • What type of projects do you fund? • Do you have specific geographical areas that you focus on? • When do you fund? When are your deadlines? • What type of proposals do you accept? • Do you like to visit your projects? • Do you do ongoing programme costs or capital costs? • What size grant do you normally consider?

  20. Get your donor talking... At the meeting .... Your donor You

  21. Get the meeting !!!!!!!!! Yes

  22. Get the meeting !!!!!!!!! Yes No

  23. Get the meeting !!!!!!!!! Yes No Build the relationship telephonically Multiple Points of Contact

  24. Get the meeting !!!!!!!!! Yes No Build the relationship telephonically

  25. Get the meeting !!!!!!!!! Yes No Build the relationship telephonically Multiple Points of Contact

  26. “I will be submitting…”

  27. “I will be submitting…” Would this be an appropriate ASK?

  28. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms?

  29. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms?

  30. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms? Question 1

  31. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms? Question 1 Question 2

  32. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms? Question 1 Question 2 SUBMIT

  33. “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms? Question 1 Question 2 SUBMIT Phone and follow up

  34. 1 “I will be submitting…” Would this be an appropriate ASK? Can I phone you if I have questions while filling in the forms? 2 Question 1 Question 2 3 SUBMIT 4 Phone and follow up 5

  35. The Story of Pastor Dan and Agnes…

  36. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children. • One laptop. • Connectivity ONLY via the cell phone. • Funding runs out 3 months before the next tranche. • Challenges with Audited Financial Statements.

  37. Why In hand: • One donor - R140,000 / year.

  38. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month.

  39. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children.

  40. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children. • One laptop.

  41. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children. • One laptop. • Connectivity ONLY via the cell phone.

  42. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children. • One laptop. • Connectivity ONLY via the cell phone. • Funding runs out 3 months before the next tranche.

  43. Why In hand: • One donor - R140,000 / year. • Volunteer staff - maybe R500 / month. • Basic, basic care and after school support for 70 children. • One laptop. • Connectivity ONLY via the cell phone. • Funding runs out 3 months before the next tranche. • Challenges with Audited Financial Statements.

  44. Why Three months later:

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