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PROVIDING QUALITY SERVICE

PROVIDING QUALITY SERVICE. Teri Ridler Hands On Leadership. The Customer Wheel. Know Your Products Know Your Customer What are Your Customers’ Expectations about Your Products. Your Products. Tangible Item Intangible Service Perception = 100% Reality

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PROVIDING QUALITY SERVICE

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  1. PROVIDING QUALITY SERVICE Teri Ridler Hands On Leadership

  2. The Customer Wheel • Know Your Products • Know Your Customer • What are Your Customers’ Expectations about Your Products

  3. Your Products • Tangible Item • Intangible Service • Perception = 100% Reality Ripple Effect: 1 person tells 10 people about your product – those 10 people tell 6 people each – 60 people have now formed an opinion about your company’s product!

  4. Brand Expectations: • Advertisements (words) • Media (pictures) • Word of Mouth (experiences) • Price (perceived value)

  5. The Customer • Internal Customers: Inside your Company • External Customers: Outside your Company • What are their Expectations? People who’s expectations are not met, will tell 9 – 10 people! Misery loves company!

  6. Influences: • Demographic background • Education • Financial Status • Family Size • Past Experiences • Other?

  7. Expectations • Courteous Staff • Correct Information • Concern for the Individual

  8. Quality Service • Acknowledge • Adapt • Assist

  9. Acknowledge • Greet and Smile • Don’t take “People” out of the “Product”

  10. Adapt • How can you turn an S.O.D. (source of distress) in to a S.O.S. (source of satisfaction)?

  11. Assist • Fix problems promptly • Don’t “blame”, “explain” • Service is the one thing that places you above your competitors!

  12. Remember: • The most important part of quality service is not only knowing what to do…but actually doing it!

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