黄光彩 博士 太世科公司 2002/03/16

1. From Internet Technology to e-Business 64157 电子商务模式设计与应用 国立中山大学企管所 2002 Spring, Week 2-1 黄光彩 博士 太世科公司 2002/03/16

2. 太世科简介 • 太世科于2000年三月创立，是台湾发展电子商务最具代表之公司 (美林证券报告) • 太世科股东：中华开发、长荣集团、新光集团、大荣货运等 • 核心竞争力：知识管理及电子商务顾问服务 • 太世科产品：IAM知识管理系统，TRADE360在线通路管理、电子采购管理、网络贸易商、电子商务市集等 • 成功案例：工研院知识管理系统、长荣海运电子文件交换系统、统一集团在线共购系统、华登医贸网、康那香企业入口网站等 • 发展策略：结合产业领导厂商加速国内企业E化及K化程度，增加企业核心竞争力

3. 大纲 • What is Internet World? • Internet Technology • What is Electronic Commerce? • Summary

4. The Internet World

5. The Internet World Business Customers Suppliers Marketing Buying/Selling Fulfillment Service Internet for Business Connecting Business, Delivery Knowledge

6. E-Commerce Frameworks Source: On the Road of Electronic Commerce -- a Business Value Framework, Gaining Competitive Advantage and Some Research Issues, Michael Bloch *, Yves Pigneur ** & Arie Segev, http://www.stern.nyu.edu/%7Embloch/docs/roadtoec/ec.htm#bib3

7. Online vs. Internet • ? Open versus Closed Architecture • Controlled versus Uncontrolled Content • Metered versus Flat Pricing Schemes • Innovation versus Control

8. Internet Architecture

9. 大纲 • What is internet world? • Internet Technology • What is Electronic Commerce? • Summary

10. Frameworks • What is Telecomm? • Chronological development of technology • n-tier Distributed Computing • Packet Switching • Web Process

11. What is Telecommunications? Transmitted Signal Output Information Output Signal Input Information Input Signal Received Signal Source System Destination System Input Device Transmitter Communications Channel Receiver Output Device Agent Agent

12. Types of Connections Dialup Terminal or SLIP/PPP Integrated Services Digital Network (ISDN) Asymmetric Digital Subscriber Line (ADSL) 64k~640kbps 512k~6Mbps Leased Lines T1 or T3

13. Chronological development • Standalone Mainframe • Timesharing, Multiprogramming: Dumb terminal • Invention of Minicomputer, then Personal computer: Decentralization, then distributed computing • Emergence of n-tier distribution computing model

14. Computing Model Three tier computing

15. User Side • USER POINT - OF - ENTRY • COMPUTER / WORKSTATION / LAPTOP • USER INTERACTS WITH CLIENT • THRU GRAPHICAL USER INTERFACE (GUI) • ENTER & RETRIEVE DATA • ANALYZE & REPORT *

16. Server Side • COMPUTER SATISFIES USER’S NEEDS • NOT VISIBLE TO USER • PROCESSING • ACCESS TO DATABASES *

17. Networks allow n-tier distribution computing • Can distribute functions among machines • Editing data fields • Error checking • Help screens • Calculations • Query processing • Terminal Host • Display Host • Client Server • PC File server • Stand-alone PC User Server

18. Types Of n-tier Distribution Computing • Distributed Presentation • Remote Presentation • Distributed Logic • Remote Data Management • Distributed Database *

19. CIRCUIT Continuous Transmission: stream dedicated circuit role and power of the switch PACKET Intermittent Transmission bursty no center store and forward Circuit vs. Packet Switching Traceroute (tracert) Ping other network management tools

20. The Web Process Main concepts: Bandwidth, Digital vs. Analog Aerial vs. Terrestrial, ISDN, ADSL Synchronous vs. A-Synchronous DOMAIN NAMES Browser URL, IP, DNS, Cache, Log, Firewall, plug-in

21. Browsing — 1 • There exist a variety of browsers Explorer, Netscape, Mosaic, Lynx, Opera, Offline browsers • HTML, and therefore browsers, are not Page Definition Language or systems • Looking for dynamic, interactive presentation • Hence the role of PDF, Shockwave, Java, DHTML, VRML, SSI, PHP, ASP, CGI, etc.

22. Browsing — 2

23. Browsing — 3

24. Browsing — 4

25. Browsing — 5 an IP address is a 32-bit number that identifies each sender or receiver of information that is sent in packets across the Internet. The IP address is usually expressed as four decimal numbers, each representing eight bits, separated by periods. This is sometimes known as the dot address and, more technically, as dotted quad notation

26. Browsing — 6

27. Browsing — 7

28. Browsing — 8

29. Browsing — 9

30. Browsing — 10

31. Browsing — 11

32. Browsing —12

33. Browsing — 13

34. Browsing — 14 The cache is often accessible later on. Originally there for speed sake, now makes for a security and privacy nightmare

35. Browsing — 15

36. 大纲 • What is Internet World? • Internet Technology • What is Electronic Commerce? • Summary

37. What is Electronic Commerce ? • Is it electronic mail? • Is it electronic data interchange (EDI)? • Is it video on demand? • Is it home shopping? • Is it home banking? Or online personal financial information management? • Is it electronic publishing? • Is it interactive advertising and marketing? • Is it a new methodology that shows how to implement re-engineering and total quality? • Answer: ????????

38. What is Electronic Commerce? First Definition: (Transaction-Orientation)Ability to perform business transactions on a variety of networks--Internet, cable TV, wireless, Telcos. • Seller: • Digital Data &Documents • Multimedia Content • Programs • Collateral Information Information Flow • Consumer: • DigitalProducts • Services • Information Online Transactions Payment Flow

39. What is Electronic Commerce? Second Definition: (Business to Business Transaction-Orientation) • Organization: • Purchase Orders • Inventory Info. • Production Schedules • Product Info. • Collateral Information Information Flow • Organization: • Purchase Orders • Inventory Info. • Production Schedules • Product Info. • Collateral Information Online Transactions Settlement

40. What is Electronic Commerce? Third Definition: (Production-Orientation)The online process of converting digital inputs into value-added outputs • Producers: • Digital Data &Documents • Multimedia Content • Collateral Information • Customer Participation • Consumers: • DigitalProducts • Services • Processed order Online Production Process Intermediaries

41. Business Customers Suppliers Marketing Buying/Selling Fulfillment Service Definition of Electronic Commerce Electronic Commerce is any “interaction” between an enterprise and a consumer or business partner, that is processed or facilitated electronically, regardless if it is by voice, IVR, fax or online (data).

42. Internal E-mail Order processing Enterprise communications Employee Handbooks Workflow Automation Procurement (POs) Pricing Info. Marketing documents Product Manuals Product/company Info External e-mail Place order Research Advertising Outbound marketing Catalogs Order Placement Three Faces of ECInternet, Intranet and Extranet Productivity enhancement Productivity enhancement Order Tracking Order Fulfillment Customer Support Transactions Suppliers Revenue Enhancers

43. Moore’s Law • Gordon Moore, founder of Intel • Every eighteen months, processing power doubles while cost holds constant. • Every eighteen months, you can get twice as much power for the same price, or the same power for half the cost • Imagine Henry Ford predicting that the internal combustion engine would double its power every year and a half without becoming any more expensive. By now we'd be driving cars that could take us to the moon for lunch. The engines in these vehicles would be???

44. Metcalfe’ Law • Founder of 3Com Corporation, Inventor of Ethernet • The utility of a network equals the square of the number of users • The more people your network the more valuable it becomes • More new users increase both utility and speed of adoption • If you and I can call only each other, to return to the telephone example, a phone is of little value. But if we can call nearly everyone else in the world, it becomes irresistible.

45. Coase’s Law • Why do business executives now see technology as their main competitor instead of their chief weapon? • Firms are created because the additional cost of organizing and maintaining them is cheaper than the transaction costs involved when individuals conduct business with each other using the market. • As transaction costs in the open market approach zero, so does the size of the firm.

46. “The Law of Disruption” • Bits replacing Atoms. Becoming Digital. • Social, political, and economic systems change incrementally, but technology changes exponentially.

47. Why Electronic Commerce? Why companies do E-commerce: • more revenues • lower operating costs • lower capital costs (e.g., branch reduction in banking) Why consumers do e-commerce: • lower prices for existing products • more convenience via new products • better service through self-service Don’t think Zero-Sum. Think Win-Win or Complements

48. Why are Firms Interested in EC? Focus on Revenue: Profit = Revenue - Costs • Create new markets for existing off-line products • Create new applications for existing markets • Create new products for the online environment • Improve the quality of existing products (e.g., use customer service to attract, serve, and keep customers) The Web and Internet are the focus here

49. Why are Firms Interested in EC? Focus on Cost: Profit = Revenue - Costs • Reduce of cost of deliveringexisting product/services • To facilitate easier collaboration and information exchange • To improve decision making by standardizing information flow • To coordinate business processes or workflows The Web and Intranets are the focus here

50. Business Need: Create New markets , Distribution, and Sales Channels • How to use cheap global advertising effectively? • New model: Advertiser does not pay! • How to target and reach a vast number of customers effectively? • Segment the online audience • Recommendation systems • How to interact with the customer effectively? • Are Web forms the best method? • How to track and measure customer interaction? • Are “hits” really useful?